Do you hear what I hear?
Thanksgiving is 14 days away! Christmas is 47 days!
With the holidays quickly approaching and our final group projects due under 38 days, what better way than to share how we can approach our presentation using the holiday season. The focus is to turn the panelists in our course to select one of our presentations.
The following is 8 ideas that will help your company’s sales:
- Deck the Digital Halls
Create new designs that celebrate the holiday and the company brand. A great example of a company creating designs for the holiday season is Coco-Cola
- Use Hashtags
A hashtag can play a vital role in brand awareness, especially if you come up with a unique and creative campaign. Coco-Cola created a hashtag that included a truck tour sites. #HolidaysAreComing
- Email Campaigns
Emails are another great marketing tool to capture customer engagement and increase of sales. Companies use emails as an opportunity to provide discounted deals, certificates, special offers, holiday hours, and free shipping. - Focus on Emotional Reactions
Commercials that can make people feel something is a successful campaign. Customers tend to rely on emotion when purchasing items which can help boost sales.
- Target Multiple Holidays
With a calendar full of holidays, don’t focus only on one try to expand to others- Thanksgiving
- Christmas
- Kwanzaa
- Hanukkah
- New Years
- Target Multiple Events
Think outside the box to increase sales. Use events to offer a one in a lifetime experience for customers, this method can help boost company sales.- Black Friday
- Cyber Monday
- 12 days of Christmas
- Use Data from Last Year
Retrieve data from previous holiday years to help support your holiday marketing plans. Analyze customers purchasing and behavior to obtain valuable insights for marketing campaign development.
- Show Some Creativity
Creativity is the heart and soul for holiday marketing. Be open to using the company’s personality to share how amazing they are especially during key holidays.- Be one of kind
- Use humor
- Personal stories
- Outside the box characters
Now that you have read all 8-holiday marketing ideas, which idea do you believe can help make your marketing commercial be a top winner for the course-wide competition?
Reference
Holiday Marketing Ideas Boost Sales – https://www.envision-creative.com/holiday-marketing-ideas-boost-sales/
Coca-Cola to “bow” your mind with Christmas-limited design www.marketing-interactive.com/coca-cola-japan-to-bow-your-mind-with-christmas-limited-design/
#HolidaysAreComing to Twitter as Coca-Cola launches festive emoji of the iconic Christmas truck https://www.coca-cola.co.uk/stories/holidaysarecoming-to-twitter-with-festive-coca-cola-truck-emoji
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