Monthly Archives: August 2015

The National Football League (NFL) has come under a lot of scrutiny lately around issues ranging from domestic violence, cheating scandals, drug abuse and civil unrest issues such as fighting and drug usage.  However, most of these incidents are isolated … Continue reading →

Alright from the title alone, you may say to yourself… “Who cares?” or “I already knew that”, but to the young entrepreneur, the entry-level marketer, or to the person who is launching their own business; this is critical information to … Continue reading →

Big brands spend millions of dollars on huge marketing efforts to create viral video content in hopes of reaching the masses, sell more products, and to spread positive brand recognition. Marketing executives research and spend countless hours on materials, production, … Continue reading →

A data-driven approach is now mandatory for any legitimate marketing department; analytics allows practitioners to understand the effectiveness of an online digital marketing campaign. Today, technology companies like Intel and Panasonic are developing ways for marketing professionals to apply that … Continue reading →

We’ve seen them on advertisements, products, even clothing, but how many of us actually use the QR code? Just the other day at LAX I passed by an ad for free WiFi, all you had to do to sign up … Continue reading →

Earlier this week, I attended the U.S. Navy’s 2015 Public Affairs Symposium in Leesburg, VA at the National Conference Center. I am a Navy Public Affairs Officer currently serving on USS America (LHA 6) homeported in San Diego, CA. This … Continue reading →

The 5-2 win for the U.S. Women’s National Team (USWNT) over Japan in last months FIFA World Cup make them the first women’s team to win three World Cup titles and mark’s yet another great achievement for the growth of … Continue reading →

As a big Colbert fan I am anxiously awaiting his start at The Tonight Show. Coming from a show popular with the millennial audience he no doubt knows a few ways to be engaging with how the younger generation views … Continue reading →

Ok, enough of the obscure song lyrics.  Have you ever heard of Lodi? At a recent wine tasting that I attended there were several wines that the group universally loved and they were all from Lodi, California. We were all … Continue reading →