Monthly Archives: October 2020

Accountability is a Thing. Consequences are a Thing. Let’s Stop Making “Cancel Culture” a Thing.

I have always been somewhat perplexed by those who get disgruntled over societal expectations that people be politically correct. Really? You’re bent out of shape because society wants you to show respect and consideration for others, particularly marginalized or systematically … Continue reading

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Pull Up or Shut Up: You Can Talk the Talk, but Can You Walk the Walk?

Unless you’ve been living under a rock, it is with certainty that you’ve witnessed the civil unrest that has been ensuing since May 25, 2020. It was on this day that the world witnessed George Floyd beg and plead for … Continue reading

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Tell the guards to open up the gates

Dozens of people rallied outside of Disneyland in hopes of pressuring California state officials into reopening Disney California Adventure and Disneyland theme parks. It’s been seven months after the coronavirus pandemic forced both theme parks to close in March. Disneyland … Continue reading

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Burger King – A Simple Halloween Ad or Promoting Violence?

This October, several brands launch their most festive Halloween-themed marketing campaigns. Halloween ads are very common over the years and brands try their best to go beyond creative in all facets for Halloween. Gruesome, fun, spooky and cute. As inspirations … Continue reading

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Back to New Normal Campaigns – Effective?

Several brands have been impacted by the coronavirus in their own ways. The below will show what high-profile brands do that leads the way and inspires businesses to strategize their own ways to return to the “new normal.” For all … Continue reading

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Why Can’t I Stop Buying “Mystery Toys?”

If you have little ones like me, you have probably spent hundreds of dollars on “mystery toys” this year alone. For those of you who don’t have children or have never bought these toys for a niece or nephew, “mystery … Continue reading

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3 Major Brands That Have One Foot in the Grave.

Some major companies in the U.S were in the process of creating new marketing communication plans to help their underperforming businesses but failed to do so in time for the onset of COVID-19 pandemic.  COVID-19 like the Grim Reaper has … Continue reading

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Paramount Spooks its Audience With Animated Marketing

At the beginning of October, Paramount Network came back with their “Killer Classics” movie lineup to help get the audience in the mood for the spooky Halloween season. This is a month-long event in which the audience can re-enjoy some … Continue reading

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Influencers: A Branding Disaster or Success Story

“Brands love social media influencers because they can create trends and encourage their followers to buy products they promote” When scrolling through Instagram, a picture pops up… it is Kylie Jenner holding Sugar Beach Hair vitamins. Scroll a little further … Continue reading

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Why Did I Buy All of This Stuff?

Have you ever returned home from a retail store and wondered why you bought so much stuff?  I went shopping with full intentions of getting HP printer ink cartridges, and I came home with a whole lot more than intended.  … Continue reading

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