Monthly Archives: May 2019

Taco Bell’s PR Stunt – Where did their Bell go?

For a while, London did not have a bell due to construction efforts on Big Ben, the city’s iconic clocktower. However, Taco Bell worked with the city to give back the sound Londoners haven’t heard for a long time, which … Continue reading

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Green-on-Green: A Different Kind of High for the Cannabis Space

As a wife to an executive in the cannabis space, I am often exposed to the latest and greatest news sifting through the industry. Recently, my husband’s employer, KushCo. Holdings, Inc. announced it would partner with Sun Grown, a company … Continue reading

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Corn Syrup in Light Beer: Does Anyone Even Care?

An Example of an Advertising Clash That Should Make Everyone Want to Drink Something Else Everyone knows that Super Bowl commercials cost a lot of money and showcase some of the most creative advertising ideas of the year. We watch … Continue reading

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Saying No to the ‘Yes Men’

This week’s module on the ethical grey areas of marketing communications got me thinking about the workplace culture of the “Yes Men.” My fellow classmates shared several examples of marketing campaigns that tread in the ethical grey area of advertising … Continue reading

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That “New Car” Smell: Connecting our memories with brands

When I was a junior in high school, my English teacher gave us an interesting assignment. She walked around the room and had each student pull out a card from a deck she was holding. Each card had the name … Continue reading

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The 2019 NBA Western Conference Finals: Lakers Win

Everyone knows the Lakers did not win the 2019 NBA Western Conference Finals.  However, they may have won the Word of Mouth (WOM) game.  The Golden State Warriors defeated the Portland Trailblazers in a tenacious overtime contest on Monday evening … Continue reading

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Athletes, Uninterrupted

If you’re a sports fan, you probably remember LeBron was vilified for an event that became known as “The Decision”, where he announced live on TV, he was leaving the Cleveland Cavaliers and taking his talents to South Beach. After … Continue reading

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Tailored ads: How much information is TOO much information?

If you use Facebook or Instagram regularly, you’ve probably had the common experience of being served up an ad that is promoting something you just looked up last week. Or relates to something you just bought yesterday. Or, even weirder, … Continue reading

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Marketing To People’s Emotions

What is this marketing advertisement really about?  The obvious answer would be to sell more Virginia Slims cigarettes, but at what cost?  Sell more cigarettes while sticking it to the man?  That can certainly be one approach.  Perhaps this advertisement … Continue reading

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The Ethics of Influencer Disclosure: Who is Responsible?

The American Advertising Federation’s Principles and Practices for Advertising Ethics calls upon brands to communicate transparently with consumers. This practice of honest, fair and balanced advertising offered fewer stakes when brand communications were churned out by the brands themselves. The … Continue reading

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