Monthly Archives: September 2014

The warfare marketing.

Guerrilla is a Spanish word, which means a battle fought by small army against a giant military. It depicts the practice of using forceful measures to accomplish philosophies practiced by a category of people . A guerrilla fighter will always have … Continue reading

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Instagram… Creating a world of envy?

I’ve never been a fan of social media. I find it to be a nuisance. Too many times friends have stopped me from consuming my food just so that they could spend five minutes attempting to find the perfect angle. … Continue reading

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Surge of Brand Loyalty

What does a brand mean to you? Does it help you choose a product over another? Does it help you express something? Or does it help you remember a past memory? The recent rerelease of Coca-Cola’s Surge demonstrates a successful … Continue reading

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Feminism and Integrated Marketing: When Poise and Power Meet in the Public Marketplace of Ideas

(Source: Google Images) (Source: Twitter) Celebrities Emma Watson and Beyonce sparked public dialogue, recently, with references to feminism. For example, last month (August), Bey performed at the MTV Video Music Awards with the giant term FEMINIST projected onto the backdrop … Continue reading

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Midwest and McDonald’s “Badvocacy”

I’m currently in Wisconsin spending time with family. I grew up in Wisconsin but have lived in Los Angeles for about 5 years now. It’s always a joy to go back during the Fall and see the leaves changing colors … Continue reading

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Made to stick in a good way

New York Times bestseller, Heath brothers’ Made to Stick, inspires me in many ways as and beyond a marketer. Its SUCCESs model, referring to create a simple unexpected concrete credentialed emotional story, is also extremely helpful for creatives to generate … Continue reading

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Do you want to hear a story or help create a story?

David Bertowitz recently wrote an article in Advertising Age that raises the question: Are the storytelling ways of marketers coming to an end in favor of becoming a “story maker”? My answer: no. I don’t believe that storytelling is coming … Continue reading

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Well Hello, Ello. Who Are You?

While battling a vicious cold, I was perusing my Facebook feed and saw an interesting article posted by 97.1 AMP radio talking about a new social networking site called Ello, which identifies itself as the “Anti-Facebook.” Here’s the skinny on Ello. It’s an … Continue reading

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#Bendgate: Marketing Opportunities Seized by KitKat

After customers complained that the newly-released iPhone 6 Plus could bent unexpectedly, lots of brands, not only Apple’s smartphone rivals, have taken to mock the so-called “bendgate” using the hashtag function on Twitter.   “Curved. Not Bent.” Samsung wrote on … Continue reading

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