Monthly Archives: June 2015

California’s Drought: Turn it off Marketing Campaign

California has a long tradition of conflict over water conservation. But after fifteen years of battle with the drought across the region, it can no longer be a conflict but a crisis. Governor Brown has declared a statewide drought emergency … Continue reading

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Is a Luxury Brand Still “Luxurious” If Everyone Has Access To It?

In January 2014, I had a very rare, luxurious work trip to London that still seems like a dream. To avoid boring you with the details, I’ll give you some highlights – a private jet from Teterboro Airport in New … Continue reading

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Living in America….I Feel Good!!!

  Across America on the 4th of July, we celebrate Independence Day. Many, people sacrificed everything to build the country we call, America. On this day, all Americans should have patrotic pride to be an American and forget about political policies … Continue reading

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To Weave or Not to Weave

Summer is here and the temperature is steady rising. Most women are contemplating many things especially how to wear their hair. Yesterday as I surfed the internet (mainly Facebook) I noticed a lot of people were posting their before and … Continue reading

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NFL’s Image Comes Under Attack but Marketers Don’t Care

Football, and the National Football League (NFL) especially of this past year have been under attack. The heighten awareness of concussions, domestic violence, child abuse, and other unlawful acts by players have been at the forefront of sports news yet … Continue reading

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High School Sports Injuries

  When Sports Injuries in High School Affect the Rest of Your Life When I was in high school I played football, linebacker and running back, and I felt it was the greatest thing in the world. I looked forward … Continue reading

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The Humor of Shipping Supplies?

Every month this catalog hits my desk and immediately goes into the recycle bin. This month, something different happened and this catalog has been on my desk all week. Uline is doing something right.  Marketers agree that catalogs are still … Continue reading

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US Brand Open

Sports and brands have joined forces for many years, but on this Father’s Day they have upheld an American culture that many men are familiar with. If you’re a fan of golf, consider yourself a part of this vast population who … Continue reading

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3 Reasons Why Free Mobile Apps End up Costing You

Whether you bank, tweet, or steam music on your smartphone, chances are you’ve downloaded at least one of these apps for free. Thirty million mobile apps are downloaded each day, and more than 90 percent of them are advertised at … Continue reading

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The end of the universe and why there are so many mattress stores

Having recently purchased a new mattress, I began to notice that my neighborhood in Houston, TX seems to be inundated with mattress stores, particularly by the Mattress Firm. According to its website, Mattress Firm has 102 locations in the Houston … Continue reading

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