Monthly Archives: September 2013

Re-consider Internet’s Impact: Online Branding vs. Online Brand

Before starting discussion, let us review the latest commercial campaign of Burberry online. Coordinated with the internet magnate Google, the British luxury brand has provided new form of consumer engagement, Burberry Kisses—-a visually immersive and interactive experience that allows users … Continue reading

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Now That’s Better: Wendy’s Marketing Revamp

    Wendy’s has been making huge strides in their marketing strategies in the last few years.  They recognized that they had fallen to the back of the pack in terms of fast food companies.  They wanted to reinvent themselves and become relevant … Continue reading

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Pinterest Adds “Promoted Pins”

I’ll admit it. I’m a Pinaholic. For those of you unfamiliar with the term, I applaud you for your self-control and/or healthy distance from the website Pinterest. ‘Pinaholics’ are Pinterest fanatics: people who spend inordinate amounts of time on the … Continue reading

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Online advertising: is it really working?

Seeing is believing. This has been quite right for a long time. But does it also work in measuring efficiency of online advertising? I was chatting with my group members (Allison, Andrea and Pema) the other day and Allison mentioned … Continue reading

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iPhone + Burberry= too chavvy?

Despite the fact that Apple shares dropped 5% after new iPhone release, the new iPhone 5C and 5S still generate some buzz after their cooperation with the über-British luxurious brand Burberry. Yet, many make jokes about their chavvy union. Before … Continue reading

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Do you enjoy shopping in a gallery?

Last week, Carla Sozzani cut the ribbon on her concept shop launched in Shanghai, China. The four-level store was designed by American artist Kris Ruhs and Carla Sozzani. On the first floor are the shops for household items, a bookstore, … Continue reading

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How the Buying Experience Relates to the Brand Experience

A few weeks ago, my roommate and I decided to have a beach day so we headed down to Santa Monica. On the way back to the parking garage, she decided to make a quick stop at Lush Fresh Handmade … Continue reading

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Victoria’s Secret PINK and Its Ethics Challenge

In a recent talk with a lady who has been in the Marketing business for over two decades, I asked her what she thinks about ethics and how she, as a marketer, would react when positioned in dilemmas. I simply … Continue reading

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Are Print Media Dying in China?

Do you still remember there was a time when we took fashion magazines with us when we were rushing to the restroom? Do you still remember when we bought and cut off the pages inside a Vogue, made collages when … Continue reading

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“Windokia” or “Nokrosoft”? Neither.

One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading

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