Monthly Archives: April 2016

Effective Emotional Ads?

For the last few years, I have noticed that in the Asian market, more and more emotional ads have been emerging that are truly engaging, memorable, and gives me the feels. Some has outright put me into tears. Here’s an … Continue reading

Posted in Uncategorized | 1 Comment

Surprise Marketing: Buzz Creator

Last Saturday, Beyoncé unexpectedly posted a premiere of its upcoming album “Lemonade” on Instagram several hours before the release. She had been kept this project as a secret from the public until the last minute. Her surprising announcement was like … Continue reading

Posted in Uncategorized | Comments Off on Surprise Marketing: Buzz Creator

Is marketing automation the death of customer service?

I have recently learned about Marketing Automation, named one of the 7 marketing tactics a company should be doing. While I may be late to the game, I can’t help but question if these one stop services are destroying the … Continue reading

Posted in Uncategorized | 1 Comment

The Heat is on: Music Sponsorship on the Rise

Music festivals, including Lollapalooza, Sasquatch, Coachella, and EDC Las Vegas have attracted sponsors from ever sector, from transportation (Uber) and fashion (H&M) to soft drink (Coca-Cola) and telecommunications (AT&T) (Rubinstein, 2015). According to market research, by the end of 2015 … Continue reading

Posted in Uncategorized | Comments Off on The Heat is on: Music Sponsorship on the Rise

Lessons I learned from reading the #Girlboss

Recently, I had great pleasure reading the #GIRLBOSS written by the CEO of Nasty Gal, Sophia Amoruso. Being one of the most successful business women in the United States, she is now in charge of a $100 million plus online fashion … Continue reading

Posted in Uncategorized | 2 Comments

Tourism Fail

What do you think when you hear “Rhode Island”? Do you think of quaint New England towns, maybe of waves upon a rocky beach? Do you think of anything at all? If you’re in the latter group, the Rhode Island … Continue reading

Posted in Uncategorized | 5 Comments

McDonalds, Obesity and Corporate Social Responsibility

It will come as no surprise that America is ranked as one of the top countries grappling with obesity, according to data from World Atlas (2016), along with North America being listed as the top continent where the obesity epidemic … Continue reading

Posted in Uncategorized | 8 Comments

Coolhunting on Kickstarter

What is coolhunting? For those of you who are not familiar, coolhunting refers to a breed of marketing, where ‘coolhunters’ make observations and predictions on changes of new or existing cultural trends. The hunt is about finding the source of … Continue reading

Posted in Uncategorized | 4 Comments

SK II #ChangeDestiny

Since it is towards the end of the semester and we’re all killing our brain cells trying to come up with suitable “big ideas” for our brands, this blog post may shed some light on your projects. At the beginning … Continue reading

Posted in Uncategorized | 6 Comments

Creating Your Personal Brand

Developing your personal brand is a topic that has navigated its way in Public Relations Society of America (PRSA) and International Association Business Communicator(IABC) chapter meetings. In a recent article, posted by PRSA your brand is how you appear to … Continue reading

Posted in Uncategorized | 8 Comments