Monthly Archives: January 2018

About-Face: Time to rethink your Facebook marketing strategy

Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family.  According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading

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Living Abroad: Safe or Not?

I’ve been having a hard time sleeping lately. After graduation in May I will be leaving for one year on a backpacking trip around the world. I’m worried about securing places to sleep at an affordable price while not sacrificing … Continue reading

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Brands and Politics: A Match Made in Heaven or Hell?

Have you ever bought something, switched brands, or stopped using a product because of a company’s stance (or lack thereof) on a cause you cared about? Chances are over half of you answered yes – no matter where in the … Continue reading

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The logos are coming! Corporate logos on professional jerseys: Do you even care?

The logos are coming! Well, in the case of the NBA they’re already here in the form of a pilot program that’s expected to run 3 years. But for other major North American sports groups such as the NFL, MLB, … Continue reading

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Hassle free shopping at Amazon go

Monday Jan 21st, 2018 was the day Amazon revolutionized the shopping experience through a Smartphone app by launching Amazon Go in Seattle, Washington. Perhaps the iPhone/ Smartphone or the Self-driving car were bigger game changers that completely and intuitively simplified … Continue reading

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From Natural Disaster Recovery to Supporting Local Small Business: 2018 Super Bowl Ads are here!

Image retrieved https://okdiario.com/img/2018/01/22/super-bowl-interior.jpg Calling all football fans and marketing creatives alike. As preparations are underway for the big game this Sunday between the New England Patriots and the Philadelphia Eagles, Super Bowl fans everywhere will have plenty to look forward … Continue reading

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Social media faux pas: When your posts backfire on a global stage.

It should come as no surprise to anyone that what you do and say on social media can come back to haunt you in a profound way. It’s an even bigger issue when your personal online history winds up affecting … Continue reading

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To spend or not to spend: Marketing budgets in a social media world

(Image retrieved from https://www.entrepreneur.com/article/226146) If you’re a marketer, you’ve been there: you work hard to create a detailed, attention-grabbing marketing plan for your new project and you stick to a modest budget. When you present it to your boss, he … Continue reading

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Marketing Campaigns Wins and Disasters of 2017: The Big Takeaway

As the New Year rolls in it’s time to sum up the results of the last year. While we all have different resolutions and plans on how to avoid the last year’s mistakes, one of our goals in 2018 is … Continue reading

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Ad Agency Names That Suck: 5 Tips To Preventing This Fate

While I agree that being named a Top Ten ad agency is certainly an incredible accomplishment that deserves great respect, I find it rather paradoxical at how a company can end up on Ad Age’s 2017 Agency A List and … Continue reading

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