Monthly Archives: June 2012

The Rabbit and the Hare

Stunning the campus, the state and higher education, the University of Virginia’s governing board forced the resignation of its first female president. Citing “philosophical differences of opinion” President Teresa Sullivan will step down August 15 after two years and two … Continue reading

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Technology and Gadgets do not = Communication

I admit that I often get sucked into the technophile sphere of influence, enticed by the latest tablet, cellphone, or social network. If you are a communicator, then you should naturally be interested in all of these things because they … Continue reading

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Tablets Take a Shopping Trip

As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space.  More specifically, this focus will need to be targeted to mobile device … Continue reading

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Is your head in the cloud? It should be.

http://www.digital-cameras-help.com/clouds.html?id=4 Long thought of as a sight, to tell daydreamers to comeback to by “getting your head out of the cloud” – advertising and marketing people may want to put their heads back in and have a look around. For … Continue reading

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Give it a tap: NFC and the new era in digital marketing

You are not alone if you haven’t heard of Near Field Communications (NFC) technology or never realized that you’ve probably already used a form of it whether through a digital wallet, FastTrak pass to zip through a toll bridge, or paid for gas with an easy swipe. NFC uses RFID or a short length wireless radio frequency to send snippets of data to a receiver. Once touted by mobile device makers as the breakthrough technology for the mobile wallet system, it is now being leveraged by digital marketers to push content in very powerful and convenient ways. Continue reading

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Is The Marketing Profession Prepared For Flexible OLED (organic light-emitting diode) Technology.

During the 2011 RSA conference keynote address, famed physicist and visionary, Dr. Michio Kaku, discussed the future of computers and the internet (RSA conference, 2011).  His speech is fascinating and his vision of biotechnology, robotics, and quantum physics could be … Continue reading

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Advertisers: Join The “Happy, Peppy People” in Social TV

For the past several years, it’s been hard to think of any television program that airs on broadcast or cable be referred to as “appointment television”  in the traditional sense…like when people cleared their calendar every Thursday for The Cosby … Continue reading

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Don’t Get Left in the Dust by Gen Flux

They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading

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Looking For the Next Best Deal? Click, Purchase and Shop For Less Using Groupon

Established in November 2008 as a publicity held company, Groupon’s goal was and still involves providing consumers with a one-stop location for online deals with massive discounts (Groupon). Available to consumers in more than 48 countries, Groupon offers companies the … Continue reading

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Is it smart marketing or predatory behavior?

We all know that all fast food restaurants have kid’s menus, but not all of them have specific commercials and advertisements for children.  Now days less of them, chains like Jack in the Box (www.adage.com. 2011) do not offer toys … Continue reading

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