Monthly Archives: October 2018

Multicultural Marketing Isn’t an Option, It’s a Business Imperative

            I have to say, to this day Nike’s advertisement featuring Colin Kaepernick gives me goosebumps. It speaks to me. It inspires me. Not merely because of what Kaepernick represents and his journey, but the … Continue reading

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What Women Want: Dry Shampoo and Dunkin’ Coffee

Between running to carpools and boardroom meetings, women across social media have sparked a partnership between Dunkin’ and Dove. As PR Newswire shared this past month, Dry Shampoo and Dunkin’ Coffee have become the bare necessities of the female lifestyle. … Continue reading

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Ford’s New Communications Strategy – Built Ford Proud

Riding in a 480 horsepower 2019 Bullitt Mustang doing more than 130 mph around Las Vegas Motor Speedway might not seem like the way a new marketing campaign is introduced, but for the more than 3000 U.S. Ford dealers, it … Continue reading

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Gen Z = $44 Billion Buying Power (let that sink in)

This gallery contains 5 photos.

If you asked me to list all the different characteristics of each of the various generations we often mention in our research, I would say to you I’ve lost track. In fact, I’ve lost track of all the X, Y’s, … Continue reading

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WHAT IS ORGANIC?

What is “organic”? What is “organic”?   There’s an old joke out there that the only difference between raw and refined sugar is that refined sugar has had all the dirt taken out! All joking aside, I recently read an … Continue reading

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Negativity Sells

Judging by the jack-o-lanterns on front porches and piles of fallen leaves in my neighborhood, it must be time for another installment of everyone’s favorite holiday;  Election Day.  Participating in the democratic process just might be sweeter than dressing up … Continue reading

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USC Trojan third-string Quarterback Jack Sears is playing against Arizona State, and like Sam Darnold, winning is his talent.

Who is Jack Sears?  Why is this a good thing for the Trojans? Throughout this season the Trojans’ have been struggling with injuries, its offensive line and the inconsistencies with J.T. Daniels as the first-string Quarterback.  Last week, Daniels suffered … Continue reading

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Mr. Turk and Instagram Fame

Mr. Turk and Instagram Fame Jonathan Skow, the man behind Mr. Turk, was wonderful. He was kind, fun, effervescent and confident. He was everything he put into his clothes. Sadly, we lost Jonathan Skow a little over a month ago … Continue reading

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Social Media Tech Giants & the Slippery Slope of Censorship

A little over a month before the U.S. midterm elections, social media giant Facebook announced it has “purged” more than 800 pages and accounts based on the premise of clamping down on “inauthentic behavior”. The company’s official statement reads: “Today, … Continue reading

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“Honesty” is the Best Policy: A PR Nightmare, Thanks to Fraudulent Customer Reviews

Confession: Sephora is where my budget goes to die. At the ripe old age of 28, I’ve read enough beauty magazines to be terrified that my skincare routine isn’t up to par. Kinda crazy, I know. But the beauty industry … Continue reading

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