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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: January 2020
Vanessa Bryant Spoke Out for the First Time Since the Horrible Accident
It is almost nearly impossible not to be aware of the tragedy that occurred on Sunday, January 26th in Calabasas, California. Los Angeles Lakers superstar, Kobe Bryant, passed away in a tragic helicopter crash, along with his 13-year daughter Gianna, … Continue reading
Posted in Uncategorized
7 Comments
Would a Rose by Any Other Name Smell as Sweet? Super Bowl Ads
America is buzzing about this Sunday’s big game. Who will win? Chiefs or 49ers? How will the halftime show go? Will JLo and Shakira be incredible or will one of them have to live in the other’s shadow? What inevitable … Continue reading
Posted in Uncategorized
Tagged ads, advertisements, advertisers, Advertising, Commercials, marketing strategy, Super Bowl, super bowl Liv
6 Comments
“Hey Google, you take it from here!”
Christine Rex Monday through Friday I work in marketing. Friday nights I turn into swim mom. This past weekend found me at a swim meet in DC, at a notoriously noisy swim complex. Having completely checked out of work life … Continue reading
Posted in Uncategorized
7 Comments
80 Dead and Rising, The Coronavirus Communications
Have you ever experienced two completely different messages that tell the same story but with varying degrees of importance? For example, if you ever got hurt in school- maybe Mom would say “OMG, my baby skinned her knee and now … Continue reading
Posted in Uncategorized
10 Comments
John Anderton! You Could Use a Guinness Right About Now! The Advantages and Pitfalls of Personalized Advertising
In the 2002 movie Minority Report, a thriller that takes place in a dystopian future, people are subjected to constant retinal scans. In one memorable scene, Tom Cruise walks through a subway station with a large crowd, each having their retinas … Continue reading
Posted in Uncategorized
2 Comments
Special Delivery- Welcome to the BeyHive?
After Beyoncé’s Netflix Series “Homecoming,” Adidas released an announcement last April with Queen Bey. The multi-layered deal with Ivy Park spread across every social media platform within minutes. Adidas partnership opened doors to rebrand Ivy Park as Beyoncé co-designed a … Continue reading
Posted in Uncategorized
10 Comments
Amazon Offers New Influencer Program
Amazon recently introduced a new marketplace for influencers to take part in. What first began as the Amazon Associate Program, has now developed into a new integrated platform for influencers who have a steady following on social media platforms. The … Continue reading
Posted in Uncategorized
4 Comments
Streaming Services and Original Content: The Current Frontier
Amazon has taken the world by storm since launching as a textbook company over 20 years ago. Amazon has continuously expanded its business by entering into new markets and/or acquiring potential competitors in emerging market areas. This business model has … Continue reading
Posted in Uncategorized
6 Comments
Microsoft Goes Carbon Negative and Reputation Positive
Microsoft announced this month that it’s going carbon negative – one-upping the green initiatives of its competitors and other leading global brands, and positioning it anew as visionary, socially responsible brand. A step further than carbon neutral, which generally means … Continue reading
Posted in Uncategorized
3 Comments
You Can Now Hide Ads via Custom Audience Lists on Facebook
This month, social media giant Facebook has very discreetly made their users aware that they can now control an advertiser’s ability to show ads to them through a Custom Audience list. On a January 9th post made via their corporate … Continue reading
Posted in Uncategorized
5 Comments