Monthly Archives: February 2017

How to Make Sticky Social Media Content

Social networks are no longer a simple communication platform but also as a major source of information. Have you ever wondered why certain information get shared so much and go viral on social networks? Even though there is no magic rule for … Continue reading

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Magic and the Lakers

As of February 21, Magic Johnson became the Executive Vice President of basketball operations for the Los Angeles Lakers. The Lakers used to be one of the most exciting and successful organizations in the NBA. However, the team has just … Continue reading

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Advertisements are Breaking Stereotypes of Women, But What about Men?

Audi’s “Daughter” has certainly been one of the most talked commercials in this year’s Super Bowl, with 12 million views on YouTube and ranked the third on Ad Meter (Ad Meter, 2017). Narrated by the voice of a father, this … Continue reading

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Squeezing the 100% Truth Out of Fruit Juice

Imagine for a moment, It’s Saturday morning, and you’ve just poured yourself a refreshing glass of fresh juice. That initial gulp is so satisfying as you quench your thirst. Have you ever paused and asked yourself, how is this juice … Continue reading

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Becoming Political

“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel Besides the sports side (because I do enjoy American football), watching the Super Bowl has always left astonished. Considering … Continue reading

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Trump The Snapchatter: Should Mr. President shut up on social media?

Former President Barack Obama has been lauded for running a very successful election campaign by using Integrated Marketing Communication strategies and effectively tapping the potentials of social media. He was the first president to have a real presence on Twitter, … Continue reading

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