Monthly Archives: November 2019

TikTok has become one of the biggest social media platforms and attracted numerous users in the US. Also, marketers start to find it a perfect platform to reach teen audience. When users, influencers and marketers all flooded into the platform, … Continue reading →

Earned CNY1.5 billion (USD222 million) two years ago thanks to culturally innovative products, the Palace Museum received record attendance with 16.7 million visitors and officially overtook the Louvre as the most visited art institution in the world. Despite the positive … Continue reading →

it is said in China that 2019 is the beginning of the era of e-commerce livestream. The biggest live-streamer, Li Jiaqi, has more than 40 million fans on Taobao (Chinese version of Amazon). And his sale during 11.11 was over … Continue reading →

The once acclaimed toy store giant, Toys “R” Us, has announced that they are reopening stores across the United States. After numerous years of declining profits, the toy store announced two years ago that they were forced to close their … Continue reading →

Nowadays, more and more people start watching live-streaming platforms. With the advantage of real-time, quick, and interactive, live-streaming has been well welcome by Gen Z in China. Several days ago in the shopping festival 11.11, China’s most famous liver-streamer, Jiaqi … Continue reading →

Growing up in a non-western culture means that Christmas means nothing more than another chance to catch some sales and a long break from school (although I feel like this is true for most people now). So, personally, Christmas has … Continue reading →

Mega-Conglomerate, Coty recently added Make up Mogul, Kylie Jenner’s Kylie cosmetics and Kylie skin care brands in a 600 Million Dollar Deal. This was a rather big move by the company as it adds a new make-up brand to its … Continue reading →

It’s official. Victoria’s Secret has cancelled its annual fashion show this year, which used to be a trendsetter in the industry, and a feast for both fashion and pop culture lovers. According to the CFO of L Brands, the parent … Continue reading →

While just years ago people usually got beauty product recommendations by asking their friends: “Where did you get that lipstick”, within years the number of YouTube’s beauty influencers has enormously expanded and they gradually become the main source for beauty … Continue reading →

Do you remember when the readings for the class told us we needed to give people something to share in social media? Something to talk about? Probably, you didn’t think in a Barbie mansion, right? Well, Airbnb did. And got … Continue reading →