Monthly Archives: November 2016

The Internet may Replace Television as Social Media usage is Rising Exponentially in the same way MTV captured Market Share

The internet may replace the television as social media is persuading consumers to increase their time on Netflix (not social media) or Facebook, whatsAP, Snapchat (social media). According to the Pew Research Center, 65% of American adults use social media … Continue reading

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Israel and USC partnership

The Israeli Silicon Valley may have been the turning point to Israel’s economic success. And Israel in its entirety has benefited as per capita income is close to the US per capita income. Universities have a history of providing learning … Continue reading

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Cloud Technology is a Turning Point for the Education Sector

Cloud technology is a turning point for the education sector. The cloud technology has reduced the cost of a large portion of a university’s IT structure. The decision for USC IT CIO to restructure his IT environment, by being frugal … Continue reading

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These Kids Can Sell: A look at Chrysler’s “Pacifikids” Campaign

While I was having my breakfast on a rainy Sunday morning, I took a glance at my local diner’s main television which was airing a car commercial. I could not hear much of the audio, but the commercial was visually appealing and … Continue reading

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It’s ALL about relationships

One of the most asked questions in marketing is how long can one hold onto customers. The question is one of the hardest to answer due to the complexity of its nature and the dynamism in marketing today. Many companies have … Continue reading

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A Priest and Imam…

Post-election results have produced a wide range of emotions, whether positive or negative, regardless individuals and organizations have made their voice be heard on where they stand. Immediately after it was apparent that Trump had won the 2016 Presidency, my … Continue reading

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Marketing to Black Friday and Cyber Monday

Though most people in the U.S. celebrate Thursday’s day of thanks with family and friends, come Friday through the following Monday, thankfulness transitions from what they have to what they can purchase.  Thanks (no pun intended) to ever growing technology, … Continue reading

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IKEA and their devotion to people

IKEA has always been an adventure, at least it is when I go with my daughter. Covered in gravy and excited to see furniture my whole trip seems to turn into one giant impulse shopping spree. During my most recent … Continue reading

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Programmatic Placement, and What Can Happen When David Fights the Algorithm Goliath

Programmatic advertising is, to not put too fine a point on it, when a big fancy automated algorithm – not manually, by a person – makes decisions about where to bid, buy, and sell online ads (Young, 2014). Like a … Continue reading

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Text-vertising

Who said chatting was dead? The 90’s brought the rise of instant messaging (IM). AOL, MSN, Yahoo, and Skype were the leaders in IM. As social platforms gained popularity such as Myspace and Facebook the decline in IM usage dropped. … Continue reading

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