Monthly Archives: May 2017

Do you sponsor a freedom fighter or terrorist?

AT&T, Coca-Cola, Corona, JetBlue, the New York Yankees and Univision are among the corporate sponsors that have pulled their support from the 2017 National Puerto Rican Day Parade.  The parade, one of the largest Hispanic cultural events that takes place in … Continue reading

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Advertising Teen Suicide for Publicity

Disclaimer: Triggering content below regarding suicide. I’d read about it on CNN and again on People Magazine. At first, I had no interest in the new show about a young teenager who commits suicide and leaves behind 13-tapes to explain … Continue reading

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Feminism Sells: Helpful Or Harmful?

As brands are becoming more culturally aware, more empathetic advertisements have appeared in the media. Recently, there was a notable Dove campaign that received negative reviews, mostly in the form of tweets. This may surprise some of the advertising community, … Continue reading

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He Was Only Smoking Pot…

There you are, sitting at the café around the corner from work on your lunch break with your coworkers when “that topic” comes up. You can insert your own “that topic”, but we all know those conversations that may start … Continue reading

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Creating Digital Realities: The Difference Between VR, AR & MR

Last week I attended a community meeting for the Creating Reality AR/VR Hackathon being sponsored in part by USC, taking place in November, for anyone interested in participating in or helping to organize the event. As I listened to each … Continue reading

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What’s in a Word?

From rattlers to disrupters, and synergy to ideate, how do you keep up with the latest buzzwords? I have a hard enough time tracking the newest fashions, let alone knowing whether or not the professional terms I hear are more … Continue reading

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The Hard Choice: Ethical Marketing Can Cause a PR Nightmare

In the last week of November 2016, breakfast food company Kellogg Co. decided to pull its ads from Breitbart.com after receiving complaints from customers about seeing Kellogg’s ads there (Hensch, 2016). Kellogg Co. spokeswoman Kris Charles said, “We regularly work … Continue reading

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Brand Advocates: What is in it for them?

Think about the last show you watched on Netflix. Did you check out the star rating first? Do you check Yelp reviews before visiting a new restaurant? Or, if your organization is implementing a new software, did you search for … Continue reading

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How Trader Joe’s Charts Its Own Path

Deep thought about what to write about for this post, I decided to take a brief snack break. I then poured myself a satisfying bowl of Trader Joe’s Honey Nut O’s, a cereal I have enjoyed for years. While shoveling … Continue reading

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YouTube is Pushing Creatives to Reduce Video Advertising Under 6 Seconds

Catching someone’s attention and motivating him to buy your product, or at least searching it online, is already enough difficult in 30 seconds. What if all you had were 6 seconds? That’s what YouTube is challenging advertisers to do. In … Continue reading

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