Monthly Archives: December 2019

Why do brands show great liking for pop-up stores?

Recent years have seen an explosion of pop-up stores all around the world. Talking about pop-up stores, words like “good looks”, “hype” or “short-lived” naturally come to our mind. With its great potential of creating blockbuster with relatively low costs, … Continue reading

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What Marketers Can Learn from Two Brands’ Failed Pornhub Ad Campaigns

A couple months ago, personal grooming product company Dollar Shave Club, owned by consumer goods giant Unilever, launched a series of ad campaigns to promote its product on Pornhub. The campaign uses humor (as shown below) to engage the audience … Continue reading

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Airbnb tries to build a gobal brand through sponsorship with Olympics

Before going public in 2020, Airbnb signed a nine-years global sponsorship deal with the International Olympic Committee (ICO) aims to supporting the Olympics to be ‘the most inclusive, accessible and sustainable yet’. Airbnb, as a new partner, falls into the … Continue reading

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