Monthly Archives: December 2019

The 133 years old brand and its dynamic logos

Coca-Cola and its logos If you take a closer look at the picture above, probably you’ve found something different between this logo and the iconic one: the streamer under the letter “C” turned into a tongue! In early July, Coca-Cola … Continue reading

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Using Sex Appeal in Advertising is a Double-edged Sword

“Our youth is in the sheets we slept naked.” When the Chinese single’s day was approaching, my attention was drawn to the advertisement that DAPU launched on October 27. This Chinese bedding brand posted a 2 minutes video with the … Continue reading

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What Marketers Can Learn from Two Brands’ Failed Pornhub Ad Campaigns

A couple months ago, personal grooming product company Dollar Shave Club, owned by consumer goods giant Unilever, launched a series of ad campaigns to promote its product on Pornhub. The campaign uses humor (as shown below) to engage the audience … Continue reading

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Airbnb tries to build a gobal brand through sponsorship with Olympics

Before going public in 2020, Airbnb signed a nine-years global sponsorship deal with the International Olympic Committee (ICO) aims to supporting the Olympics to be ‘the most inclusive, accessible and sustainable yet’. Airbnb, as a new partner, falls into the … Continue reading

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