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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: October 2016
Can technology outsmart bad drivers?
Although I’m a huge advocate of using technology to make our lives simpler, I have to admit the thought of riding in the back seat of a driverless car sends chills down my spine. Unless the car is on a track … Continue reading
Posted in Uncategorized
6 Comments
How Times Have Changed With the New Face for CoverGirl
I recently stumbled upon an article on Facebook about CoverGirl announcing its first ever male face for their cosmetics products. With that said, modeling contracts have long been for celebrities and top supermodels, however CoverGirl announced its first non-celebrity cover … Continue reading
Posted in Uncategorized
12 Comments
Marketing “brand value” with integrated communication strategies: It is more than just a product.
It has already become a norm for companies to combine different marketing communication strategies to help reinforce each other. This tactic of having a wide-ranging plan recognizes the importance of the different communication disciplines such as public relations, sales promotion, … Continue reading
Lane Bryant is Shaking Up the Fashion Industry in a BIG Way and Here’s How
If you’re a regular consumer of social and digital media, you may have noticed that body type diversity in fashion has been gaining traction. We are in an unprecedented era of change, and embracing this body-positive outlook has definitely been a … Continue reading
Posted in Uncategorized
Tagged body positivity, Fashion, fashion industry, Lane Bryant, plus size, plus size fashion
7 Comments
Top 5 inventions coming soon
I am preparing for a Digital Marketing Summit in November. In reviewing the agency material, I came across an interesting YouTube video, Top 5 Future Technology Inventions: 2019 – 2050, that is relevant for today’s organizations tomorrow. This video showcases … Continue reading
Posted in Uncategorized
9 Comments
A Game Company Would Say, “It’s All About Brand Experience”
I have a friend who regularly plays a Counter-Strike: Global Offensive (a.k.a CS: GO), a classic shooter-video game with a giant international gamer society. During our recent outing, she brought up the topic of how unethical CS: GO was for … Continue reading
Posted in Uncategorized
4 Comments
Captivating on Mobile: Considerations for Brands
As consumers spend an ever increasing amount of time on mobile, so it is becoming all the more important for brands to optimize their campaigns on the medium. In this pursuit, there are several considerations for brands seeking to captivate consumers … Continue reading
Posted in Uncategorized
5 Comments
Craft beer: Is this market “saturated”?
It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading
Posted in Uncategorized
Tagged Brand, brand equity, Branding, brands, Fads, Integrated Marketing, market saturation, market share, marketing trends, new concept, Product Life Cycle, strategy
6 Comments
Whose Trendy?
Hello Trojans, I have learned many lessons critical to marketing success while in the MCM program. The research I have done in this program has proven organizations who either create or are closely connected to the latest trends tend to … Continue reading
Posted in Uncategorized
2 Comments