Monthly Archives: February 2018

Taking controversial marketing positions

This gallery contains 2 photos.

My “Buy the Way” topic is Gerber’s brave choice for it’s 2018 Gerber SpokesBaby, where they chose an adorable 18-month year baby boy, Lucas, which ostensibly anoints, Lucas as the cutest baby in the land. Nothing Earth shattering about that, … Continue reading

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Gun marketing–Effective, but ethical?

On February 14, 2018, a former student opened fire at a Florida high school, fatally shooting 17 people and injuring dozens. As it frequently happens after a tragic shooting, many students, educators, and parents are currently urging lawmakers to tighten … Continue reading

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Mobile Wins Holiday Shopping 2017

Holiday shopping records were broken as Americans purchased more than ever before from November 1 to December 24, 2017 (Manfredi, 2018). The increase of five percent over the previous year was the largest increase percentage wise since 2011 as the … Continue reading

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Should Algorithms Control How We Communicate?

(Huffington Post, 2016) For several years now, Facebook has used an algorithm to sort how posts appear in a given user’s News Feed. This means that instead of showing posts in reverse-chronological order, the way Twitter does, Facebook’s algorithm decides … Continue reading

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Using Visual Content to Your Advantage

Who doesn’t like the idea of creating more attractive content for their audiences? And who doesn’t want to attract a wider and larger audience? In the last week, Skyword and Media Update have both written about increasing the effectiveness of … Continue reading

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Block Annoying Online Ads

Do you enjoy seeing a pop-up ad when browsing a website? Have you accidentally clicked on one of the sticky ads when you are scrolling down? Do you feel embarrassed in library when some video ads just play automatically with … Continue reading

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Go ahead, put yourself out there…

Well, if you have never imagined that you could make your own digital content or music, and marketed it to the public, and even generate some success in gaining a following and responses (whether you like them or not), I … Continue reading

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When did advertisers know about the problems with Larry Nassar?

It seems so ironic that the biggest scandal involving a sexual predator of young women who were participants in the Olympic games was just convicted days before the start of the Olympic games in South Korea. The gravity of the … Continue reading

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“Wuv, Tru Wuv”

I latch onto comic relief, courtesy of The Princess Bride (Scheinman & Reiner, 1987), in navigating this acutely personal topic of concern: clocking time and its influence on employee engagement and organizational culture. Clocking time is an age-old tool for … Continue reading

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How far is too far?

  It’s a random Tuesday and you are scrolling through your Facebook feed just browsing through friend’s pictures, posts, and status updates and then all of a sudden, those black suede shoes you were looking at the day before, pop … Continue reading

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