Monthly Archives: September 2020

COVID Crisis of Marketing Communications

2020, a series that everyone wants to escape. Students feel less connected now than ever. Our world is at unease with social injustices. The Covid-19 pandemic seems to have no solution. College graduations are postponed. America is in an economic … Continue reading

Posted in Uncategorized | 5 Comments

Authenticity and the Influencer: The Ultimate Paradox

You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 9 Comments

The Secrecy Behind Carbon Neutral Companies

Carbon Neutral. What is it, where did it come from, and what does it really mean for the future? Companies across the United States are starting to pledge their loyalty to environmental environmental issues. Most companies claim their supply chain, … Continue reading

Posted in Uncategorized | 2 Comments

Is it Ethical for Social Media Companies to Allow Political Advertisements?

As much as I like to avoid discussing anything political, especially during peak campaign times, I found the intricacies of how these campaigns are crafted to be relevant to much of what we are learning in class. In a recent … Continue reading

Posted in Uncategorized | 5 Comments

How Can the Film Industry Survive the Pandemic?

Since its onset, the Coronavirus pandemic has affected almost every business industry and has undoubtedly ravaged Hollywood, forcing it into a freefall. The film industry is known for its gig economy that hires freelancers of various backgrounds and expertise. As … Continue reading

Posted in Uncategorized | 4 Comments

After Over a Century, Smuckers Parent Company is Rebranding; But How Important is it?

When well-known brands decide to undergo any sort of rebranding exercise, from new formulations to new logos and taglines, the press and the public tend to have newsworthy opinions. Whether the conversation is erupting with praise in agreement or latent … Continue reading

Posted in Uncategorized | 2 Comments

Personal branding: Honest or aspirational?

My friend lost his job. He had a family including an eight-year-old daughter with cancer so he needed income. He did the noble thing: started reaching out to his network, updated his resume, searched for job requisitions, tailored his application … Continue reading

Posted in Uncategorized | 4 Comments

Marketing During A Worldwide Pandemic Isn’t Easy, But Here’s Who Nailed It

To say the least, COVID-19 has created chaos amongst many organizations across the globe. While many small businesses have become a victim of this worldwide pandemic, other businesses have managed to thrive. For companies like Amazon, Instacart, Peleton, Zoom, and … Continue reading

Posted in Uncategorized | 5 Comments

Rebranding America: Dissent, reform and the power of RBG’s image

No words are needed to convey the powerful icon, legacy and reform Ruth Bader Ginsburg left behind with us last week. After a tenure of 27 years on the supreme court, we have her to thank for advancing women’s rights … Continue reading

Posted in Uncategorized | 7 Comments

IEP K-12 Shot Down by COVID-19

It is 7:55 a.m. on a Monday, and not a cloud is on the horizon; it is another beautiful sunny California day.  As Tony prepares for his first-period English class, he decides to play a quick game of Battlefront on … Continue reading

Posted in Uncategorized | 1 Comment