Category Archives: Uncategorized

Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait.

Let Paris Host the Next Summer Olympics, Los Angeles Can Wait The International Olympic Committee has decided on the next three host cities for the Summer Olympic Games. Tokyo, Japan for 2020 (After a long-awaited year, events will be played … Continue reading

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Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed

Now more than ever individuals, especially younger generation individuals such as Millennials and Generation Z, demand brand transparency and gravitate toward organizations that participate in philanthropic efforts. The fashion industry, which was once so opaque, has now been exposed to … Continue reading

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How to Grow Your Brand on Social Media in 2021

My favorite controversial social media hot take is that creating content to share is the easy part. Once you share your post, the hard work really begins. Most content marketers and social media managers spend all of their time and … Continue reading

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Rolex – Will the Bubble burst?

The idea of supply and demand is relatively easy to understand. For Rolex that balance is long gone, as the brand is experiencing a massive shortage in supply and a disproportionately high demand from consumers for their luxury watches. With … Continue reading

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Body Positivity Unconventional Beauty is the New Black

We have all been a witness to it, the power of body positivity and unconventional beauty in advertising placements. Who could ever forget Savage X Fenty unapologetically coming through swinging and shaking the table, showcasing a plus size male in … Continue reading

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Hello, Can You Hear Us Now: Tips on Socially Listening

Contactless payments. Delivery On-demand. E-commerce enablement. Three tech enablements that set companies apart amid the drastic cultural shifts fast-tracked by COVID. As a marketer, the ability to read people’s minds and spot emerging consumer behaviors is invaluable. And the global … Continue reading

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I Should Have Bought That!

I was discussing investments with a friend, and she regrets not buying Moderna stock (MRNA) only one month ago.  The stock closed at $152.52 on 12/04/20, but was trading in the $80 range less than 30 days prior.  Moderna is … Continue reading

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Communicating To The Public During a Global Pandemic

It’s been 10 months of living through a global pandemic – rules are getting confusing and many people have tuned out. Have you? California formed phases of reopening, to regions on lockdown to follow lists of color codes. Governor Newsom … Continue reading

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Film Marketing During COVID-19

Arts and entertainment, like most fields, have been devastated by the COVID-19 pandemic.  Theatrical film releases have mostly come to a standstill in the US, resulting in AMC, the largest cinema chain in America, tinkering on pursuing bankruptcy protection (Whitten, 2020).  … Continue reading

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Customer Relations In College Athletics and Beyond. The Ultimate Pitchman.

For this week’s blog post I chose an article from the popular press, a recent article published in the Arkansas Democrat Gazette written by Wallace Hall. As I’ve read HBS articles throughout my time at USC, my mind often wanders … Continue reading

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