Monthly Archives: October 2012

Ready for a Chromebook? It’s for everyone!

Although Apple has been generating a lot of buzz by introducing its iPhone 5, iPad mini and iPad 4, these products seem to be less of a legend now than their precursors in their good old days. Even the Apple … Continue reading

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Target “Target” for Black Friday

Last year when I first came to the United States, I was really looking forward to the “Black Friday” big sale, though it is almost unimaginable for me to stay up the night and stand in line, just to buy … Continue reading

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iPad Mini: Expecting the Unexpected

Two months ago, Amazon’s 7-inch tablet Kindle Fire HD debuted with a captivating price $199. Before that, I always regarded tablet as an unnecessary device and claimed that I would never waste my money on it.  But the low-priced Kindle … Continue reading

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“There you are” — the new Chanel No. 5 campaign

The new and unexpected Chanel No.5 commercial was just released on Oct 14, 2012. It had already been a hot buzz when Brad Pitt, the world famous movie actor, signed the contract with Chanel and was paid 7 million dollars … Continue reading

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It’s still a $50bn business in the US-marketing strategies in cosmetics industry

As a makeup addict myself, I spend over $150 every month on all types of cosmetics such as makeups, perfumes, skin cares, nail polishes and so on. The global cosmetics industry is still considered to be a multibillion dollar business. … Continue reading

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Sausage Or Pepperoni?

When I heard the morning radio at FM99.9 yesterday, I just heard the story that I’ve read several days ago, it’s Pizza Hut’s campaign about the presidential debate: Pizza Hut claims that if anyone has the courage to ask the … Continue reading

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Benchmarketing Psy’s “Gangnam Style” video to gain wider publicity

Psy – Gangnam Style I’m pretty sure that almost everyone has watched Psy’s Gangnam Style video somewhere on the web (now that we mentioned this in class, I know everyone has watched it unless people weren’t paying attention!). The video … Continue reading

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Rethinking Skout: 10 rules to create successful marketing strategies on social media.

Skout is a social app created in 2007 in San Francisco by two entrepreneurs, Niklas Lindstrom and Christian Wiklund, for people to meet new friends online and it has been growing to be the most popular dating app with over … Continue reading

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L’Oréal targets women through an unusual place: On Xbox Live

Some say it’s pointless; traditional girl gamers do not care about dressing up, let alone beauty regimes and make up. Others say it’s a smart way to tap into an untouched and potentially huge market. I say it’s just…surreal. At … Continue reading

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Kellogg’s Tour of US Olympic Champions

Wining an Olympic gold medal is no doubt one of the greatest achievements in a person’s life. Earlier this summer, the US women gymnastic team had won their gold medal in the 2012 Olympic Games in London. Starting in early … Continue reading

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