Monthly Archives: March 2016

Other fellow marketers reading this may be familiar with an annual report released by Tubular Labs, a cross-platform analytics and insights company, that details upcoming trends and important considerations when marketing to specific demographics. We’ve all heard the M word … Continue reading →

I would bet that we each have a memorable April Fools prank that we can remember. Some of us might have fallen for a silly April Fools prank by a spouse or friend, and others victim to companies using social … Continue reading →

With the word “pride” in this post, I am not specifically speaking of the LGBT pride movement, I am using the word in a more general sense. We push out all sorts of emotional appeal in branding and advertising, from … Continue reading →

Facebook wants to know. This is the question the Facebook alert system asks you if you are marked via your locational status as someone within the geographic proximity of an attack, natural disaster or otherwise life-threatening situation (Toor, 2016). The … Continue reading →

In the business world, leaders model their business plans after other successful competitors. For example: McDonald’s vs Burger King, Neiman Marcus vs Saks Fifth Avenue and Kmart vs Walmart. If a company appears to be the market leader in a … Continue reading →

As I am writing this post on Easter Sunday, I thought I’d take a peek at how religions relate to marketing and marketing efforts. It has become a point of faith (forgive the pun) that integrated communications and social media are … Continue reading →

If you lived within 100 miles within the New York City and went on Instagram or Facebook frequently, you must have heard of the “Museum of Feeling” during the last quarter of 2015. A four-week pop-up near World Trade Center One … Continue reading →

The annual MarTech conference was held this week in San Francisco. I actually attended the first one years ago and it apparently continues to grow bigger and bigger each year. If you aren’t familiar with it, it focusses on the … Continue reading →

This past December, Star Wars: The Force Awakens, hit theatres around the world, and for the first time ever, was released by the Walt Disney Studios Motion Pictures. Many say the much anticipated film marketed itself, perhaps a brilliant business … Continue reading →

Easter may be known for chocolates and egg hunts but it is also a time to celebrate with beer (Reynolds, 2016). And what a sweet way to promote beer on Easter week by matching it with chocolate! Carlsberg unveiled the … Continue reading →