Monthly Archives: January 2016

Wait… loss? Or Weight Loss: A New Year’s Resolution

I’ve never been one to actually make a new year’s resolution. I thought they were cheesy and have always felt that if I want to do something- lose weight, work smarter not harder, make more money, etc. I’m going to … Continue reading

Posted in Uncategorized | 6 Comments

A.D.I.D.A.S.

Chances are, if you had access to the radio or watched MTV in 2003, you can recall the popularity of Killer Mike’s A.D.I.D.A.S. song. If not, you might remember hearing kids (and adults alike) singing/rapping the lyrics “All Day I … Continue reading

Posted in Uncategorized | 8 Comments

Missed Connections

No, this isn’t some Craigslist ad where I saw some guy at Whole Foods with ripped abs and man bun who stole my heart and I am now seeking to find. Although if you were that guy I saw at … Continue reading

Posted in Uncategorized | 4 Comments

The truth is, looks really DO matter!

Growing up, we were always taught that “Looks don’t matter” and “It’s what’s on the inside that counts.” Now what I tell you may come as a shock, but the truth is, looks DO matter. Let’s not sugar coat the … Continue reading

Posted in Uncategorized | 5 Comments

Are You Willing to “Binge-Watch” a Marketing Campaign?

With video streaming at an all time high, brands are in search of innovative tactics to market new products, broaden their reach, and increase user traffic. In a cluttered digital landscape with constant messaging, brands need new ways to target … Continue reading

Posted in Uncategorized | 4 Comments

The Effects of Marketing Communications and Climate Change

Climate change is a topic in which we continue to hear a lot about in today’s news, political and social discussions. Throughout history, the earth’s climate has continued to change drastically and science has shown that humans have contributed significantly … Continue reading

Posted in Uncategorized | 4 Comments

#BeAwesomeToSomebody

For most people, their off days consist of running errands, cleaning, and catching up on other activities that have fallen through the cracks of a busy work week. Yes, that includes binge watching Netflix. However, for Mark Bustos his job … Continue reading

Posted in Uncategorized | 9 Comments

Breaking the Internet at LACMA: When Pop Culture and “High” Culture Collide

By almost all accounts, the Los Angeles County Museum of Art’s (LACMA’s) 2014 leap into the then-new, ephemeral social media platform of Snapshot was a total slam dunk. Often hilarious and always hip, their memes followed a simple format: LACMA … Continue reading

Posted in Uncategorized | 6 Comments

Jumping on the Bandwagon – Top Marketing Trends of 2016

As I sat last week working up communication plans for lifeguard recruitment, Bike Month, a cemetery photography contest and a 200+ summer intern program, I stared at the finite list of delivery vehicles we typically use and I got bored. … Continue reading

Posted in Uncategorized | 4 Comments

Employees and Brand: Three Things to Consider

I started with a new company about a month ago, but before accepting the position, I did the “red flag check.” The red flag check is my way of finding out what people really think about working at the company. … Continue reading

Posted in Uncategorized | 5 Comments