Monthly Archives: August 2019

Disrupting life….with technology

I have rarely visited McDonald’s in the last two years since changing my eating preferences. So when I pulled up to one on an early afternoon for a very quick lunch break, I took one look at the double drive … Continue reading

Posted in Uncategorized | Comments Off on Disrupting life….with technology

Newspapers’ Deadly Path to Oblivion

How many of you still subscribe to a local or national newspaper? Sadly, I no longer get a newspaper delivered to my door. I miss the whole experience of seeing it there on the porch every morning, I miss the feel … Continue reading

Posted in Uncategorized | Comments Off on Newspapers’ Deadly Path to Oblivion

Marketing Practices to Build a Culture of Belonging

Some of you might have only viewed the blogposts we had to do as required assignments. I regarded them as opportunities. I was permitted to provide two informational posts and I was allowed to be creative. How awesome is that? … Continue reading

Posted in Uncategorized | 2 Comments

Consumer Confidence in a World of Data Breaches

Technology has played a role in every aspect of life, since the dawn of man. We’ve come pretty far from cavemen learning how to create a wheel out of stone, but almost daily, there’s some new form of technology that … Continue reading

Posted in Uncategorized | 6 Comments

Three Reasons Gwyneth Paltrow Isn’t Full of Sh*t

In 2008, Gwyneth Paltrow developed a newsletter of self-curated lifestyle recommendations. Today, GP has grown that newsletter to a lifestyle empire, backed by venture capital and valued at well over $250 million: Goop. Despite garnering flack and snark for allegedly … Continue reading

Posted in Uncategorized | 8 Comments

Alexa, What is a Voice Marketing Strategy?

“Always think about how to get your audience’s attention” was the first marketing tip that Gary Vaynerchuk, the chairman of VaynerX and CEO of VaynerMedia, shared during the Adobe Imagine 2019 Conference. However, getting your audience attention is becoming more and … Continue reading

Posted in Uncategorized | 9 Comments

My mom just started using cannabis.

Don’t tell my mom I told you, but she’s 74. She has lived a great life where she has gotten the chance to do a ton of thing, but recently she has been complaining more and more about aches and … Continue reading

Posted in Uncategorized | 12 Comments

How Social Media Influences SEO

Despite what many marketers express, social media can play a significant role in search engine optimization. Social Platforms send ranking signals to Google and also greatly improve the potential to gain influential backlinks from other websites to your site’s pages. … Continue reading

Posted in Uncategorized | 1 Comment

Does Advertising Always Win?

I believe what we are seeing, over the course of the last 50 years or so, is a slow but steady progression to a point where advertising is unrecognizable from every other part of our lives. Television and radio may … Continue reading

Posted in Uncategorized | 4 Comments

Amazon Enters Influencer Marketing with the Celebrity Store

Have you ever purchased something based upon the fact that your favorite celebrity enduring it? Better yet, have you purchased a product produced and sold under a celebrity brand? Amazon is banking that you have, with the launch of their … Continue reading

Posted in Uncategorized | 8 Comments