Monthly Archives: November 2014

BELIEVE THEN VERIFY

With technology advancing so quickly, is it not surprising that we really can believe almost anything these days? Case in point: I was perusing YouTube videos and came upon a video about a new concept car that was hovering around … Continue reading

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Get it and you’ll die!

Situation: There is a virus that is deadly to 60% – 90% of the people infected with it. It spreads quickly and becomes transmittable before there are serious signs of infection. The virus is spread through bodily fluids which means … Continue reading

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FUN WITH MURDER……..OF INSECTS

We’ve spent most of this course talking about massive corporations and their giant campaigns designed to take over the universe.  Outside of a couple of Commercial Kings episodes, though, there’s been very little discussion on the power of local advertising. … Continue reading

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The Interactive Consumer

In recent years, consumers have intensified the position of social media platforms in advertisement campaigns. As a result, Television networks have begun to ardently incorporate social media as a means to integrate consumers into the media mix. Think about the … Continue reading

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Sainsbury’s: Christmas is for sharing

This is an real story of war. This is a sharing spirt of Christmas. On No.12, Sainsbury’s has launched it’s new advertisement for 2014 Christmas. Only in two weeks it has been viewed more than 12 million times on Youtube. … Continue reading

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WWTD (What Would Tobias Do)

So I finally find the occasion to take a break from my MCM studies. With the reoccurring thought of Dr. Weintraub’s mantra of “take care, work hard, have fun” fresh on my mind, I felt it was necessary to enjoy … Continue reading

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Breaking up is hard to do

Hot off the press: The New York Times is reporting today that Budweiser is putting their famous clydesdales back in the stables – possibly for good! After years of dwindling sales – some of which can be attributed to cannibalism by its fewer-caloried … Continue reading

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The Purpose or the Passion: The Why in Professional Services Marketing

Do people buy what you sell or do they buy why you sell it? When you consider purchasing a new computer what features do you seek? Reliability? Value for the money? Brand storytelling? What about when you seek out professional … Continue reading

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Instagram, The Small Business Booster

I remember when I first downloaded Instagram at the time of its launch back in 2010. I didn’t really understand it, none of my friends or family had it, and I didn’t treat it like a social media site.. All … Continue reading

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Redirect the Jabs, Hook (and Jabbering): Social Media went South

Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook, attempts a knockout. As for metaphorical imagery, jabs and right hooks effectively spin an instructive and interesting yarn. Vaynerchuk’s tutorial on how to conquer the digital marketplace is immediately relevant (at least … Continue reading

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