Monthly Archives: October 2019

 “Lying in bed, opening YouTube, browsing my subscribers’ videos, I found more than half of a subscriber’s videos contain advertising placement. It merely triggered my boredom of this brand and also this YouTuber.” That was an answer from my focus … Continue reading →

“The Advertising Industry Has a Problem: People Hate Ads,” wrote last week Tiffany Hsu, from New York Times. The journalist cited a report where many people from the advertising industry talked about the challenges they are facing. It’s like a … Continue reading →

4 weeks ago, Netflix dropped their trailer for a new film directed by Michael Bay and starring Ryan Reynolds and many other famous actors called “6 Underground.” The trailer has sparked a lot of conversation in the entertainment industry amongst … Continue reading →

Many brands show their respect and support to minority communities like women, children, and LGBT. However, except for the introduction page on their official websites, how many of us can still remember their actions? These brands surely did something significant … Continue reading →

Below is a picture of Mercedes-Benz’s GLA and Infinity’s QX30. Just by looking at the picture, how much are you willing to pay for each of the car? Most of you are willing to pay much more for the Mercedes, … Continue reading →

Since Rihanna confirmed that her make-up line is 100% cruelty-free, Fenty Beauty was in the absence of the Chinese cosmetic market for two years. However, two years after its launched in 2017, Fenty beauty officially landed in China via Tmall … Continue reading →

There is a famous saying that “imitation is the sincerest form of flattery”. In the marketing world, however, brands that imitates other brands are often frowned upon, often with good reason. From the more subtle “Chrisdien Deny” to the hilariously … Continue reading →

Fortnite skyrocketed into fame over the past few years, dominating Twitch gaming livestreams, Instagram meme accounts, devoted subreddit pages and even working its way on to the dance floors of middle schools through the popular games derived from the games … Continue reading →

Victoria’s Secret needs a Massive Facelift. The lingerie Mogul, owned by L Brands, is stuck in its archaic realm where it is desperately trying to peddle its traditional model of sexy, but it is not working any more. Same-store sales have … Continue reading →

Sponsorship, as a communication instrument, has been widely used across industries in various marketing communication platforms for decades. Sponsorship can be classified into mainly three categories according to the internal and external relevancy. A self-evident sponsorship, like Adidas & World … Continue reading →