Monthly Archives: October 2013

Apple vs Microsoft: a new battle begins – a pricing battle.

There has been a long lasting war in the post world war II era, between two tech giants, that is Microsoft and Apple. They have been fighting with each other since the advent of personal computer. Last week, we went … Continue reading

Posted in Uncategorized | 5 Comments

Google’s race for relevance: How does it affect content marketers?

It has become a natural routine for people to google on questions and information. Just by typing a few words, Google could deliver search results by matching webpages that have keywords similar to what I typed. However, we still have … Continue reading

Posted in Uncategorized | 2 Comments

Auto-Complete?

Great advertisements not only exist in the private sector. Creativity can also be found in advocacy campaigns of NGOs and international organizations. This is the ad that strikes me most recently.   Here’s a simple and powerful campaign idea from … Continue reading

Posted in Uncategorized | 2 Comments

Do fake reviews even work?

When I turned 16, my parents and I headed to a local car dealership for my first car. Because we were purchasing it new, I was able to pick out the color I wanted. I thought black cars looked chic, … Continue reading

Posted in Uncategorized | 1 Comment

Facebook Ad Effectiveness Rises: Convenience vs. Privacy

Several days ago, I got on Facebook and browsed my fiends’ timelines and their updates. A suggested post from a game provider surprised me. Its post said, “Are you getting tired of Clash of Clans? Try our brand new combat … Continue reading

Posted in Uncategorized | 2 Comments

Today’s Apple — A Fusion of Fashion, Luxury and Technology

Just a couple days ago, tech giant Apple announced its new hire — Angela Ahrendts, the former CEO of British high-fashion brand Burberry. As she takes over the important, but long vacant role of Apple’s new retail chief next year, she will … Continue reading

Posted in Uncategorized | 2 Comments

Arcade Fire: Yet another casualty of faulty guerrilla marketing

Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual phrase defines it, the art of “achieving conventional goals, … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Comments Off on Arcade Fire: Yet another casualty of faulty guerrilla marketing

Email marketing: the future of precise and personalized marketing?

What is the first thing you usually do when you wake up every morning? Brush your teeth? Make Coffee? Or for some people, check emails through smartphones. The truth is that checking emails many times per day has become a … Continue reading

Posted in Uncategorized | Tagged , , , | 2 Comments

Cause-Related Marketing: a Socially Responsible Company or a PR Stunt?

A few days ago, I went shopping with my friends at Glendale Galleria. We passed a Lush store and were attracted by a notice on the board at the entrance of the store, which said if you brought back 5 … Continue reading

Posted in Uncategorized | Tagged | 2 Comments

The Experience Economy: the Prosperity of Independent Bookstores

Last Sunday, when passing Barnes & Noble in Pasadena, my uncle told me that it seemed the last chain bookstore in Los Angeles. Even though I was aware that the digital onslaught of e-books has put bricks-and-mortar bookstores in an … Continue reading

Posted in Uncategorized | 4 Comments