Monthly Archives: April 2018

Teamwork “Acceptance and Authority: When Different Agendas Join Forces 

Could Hierarchies Be a Practical Solution to Our MCM Project Teams? According to Patricl Lencioni, author of the best-selling book The Five Dysfunctions of a Team published in 2002 by Wiley, agenda is a major factor of why teams succeed … Continue reading

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Telling your message with a budget

Since I work on set in the entertainment industry I am constantly observing filmmakers working with ad agencies who are trying to be creative with the creation of their commercials. One thing that has always amazed me is the amount … Continue reading

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Can New Marketers Survive Without Tech Skills?

I have some basic graphic arts tech skills (Photoshop, iMovie, GarageBand) and I have a bit of an artistic touch: my father was a successful clothing designer and I was a recording artist.  But after these last two weeks in … Continue reading

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Is Yoga’s Popularity defined by measurable benefits

Debatably yoga started in India sometime in 1500 BCE. The Government of India defines Yoga as a spiritual principal that unionizes individual consciousness with universal consciousness bringing perfect harmony to mind and body (Basavaraddhi, 2015). “Yoga, being widely considered as … Continue reading

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Would You Like Me to Spoil “Avengers: Infinity War” For You?

How would you feel if I spoiled the entire plot of the upcoming “Avengers: Infinity War” for you right now? Probably pretty upset. I sure would be. I’ve waded through 18 movies over ten years, all building to this one … Continue reading

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How do you get your customers to care?

Traditional advertising techniques are no longer effective.  Branded content can no longer be about selling.  The most recent Facebook algorithm change emphasizes the need for brands to focus less on their own message and more on what consumers are interested … Continue reading

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Marketing ABC’s for Gen-Z

Generation X or the Millennial generation has been known to disrupt marketing techniques regardless of the industry. They shift the way that marketers have to thing due to the way they buy. The internet is filled with articles that posit Generation Xers … Continue reading

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Marketing Relationships

What came first: marketing or relationships? This week, I saw a neat article about putting sales ahead of marketing. It said, “When entrepreneurs are building their businesses, they often start thinking about their marketing strategy. … They discuss where and … Continue reading

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A “Big Idea” Creative Campaign by American Express

As we work on our final projects and “big ideas” for CMGT 541, I wanted to share a recent “big idea”/ integrated marketing campaign that was introduced by American Express this week titled “Powerful backing: don’t live life without it”. … Continue reading

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Bring on the Emotions

If you are in the advertising and branding business, Facebook’s recent change in their news feed algorithm that prioritizes family and friends over brand content may be cause for worry or it may be a sign that you can better … Continue reading

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