Ever heard of Rule 40?

We’re almost two weeks into the 2018 Winter Olympics. Being held in Pyeongchang, South Korea, the 2018 Winter Olympics kicked off with an opening ceremony on February 9th and the games will go on until February 25th. Throughout this period, there will be 2,952 athletes from 92 different nations participating in 102 events in fifteen sports. With so many athletes being exposed on television and online worldwide, you would think it would be another great opportunity for brands for post-Super Bowl. The truth is: Not so much.

Have you ever heard of Rule 40? Rule 40  is a by-law in the Olympic Charter that restricts unofficial Olympic sponsor brands from making public references about the Olympics. The rule was introduced by the International Olympic Committee (IOC)  “to preserve the unique nature of the Olympic games by preventing over-commercialization and to protect Olympic sponsors” (Chavez, 2016). Furthermore, Rule 40 has a blackout period (nine days prior to the Opening Ceremony until three days after the Closing Ceremony of the Olympic Games) where athletes, trainers, coaches and Olympic officials are not allowed to use their names or interact with unofficial sponsors for advertising purposes.

An article in Adweek (2018) illustrates the condensed version of Rule 40 and informs the do’s and don’ts of the athletes, official sponsor brands, and non-official sponsors. For instance, athletes are able to share their experiences at the games through social media channels and appear in generic ads for the brands that sponsor them. However, they are not allowed to mention any brand sponsors or organizations, or wear any branded apparel that is not official on Olympics property. Only brands that have official partnerships for the Olympics could advertise, mention Olympic-related terms on Social Media, and supply their goods/services within the Olympic venue. For 2018 Pyeongchang Winter Games, these official sponsor brands include GE, Coca-Cola, Visa, McDonald’s and The North Face. Other unofficial brands cannot engage in any kind of marketing that is Olympic-related on any type of media, and also cannot use certain terms depending on context such as:

  • Olympics
  • Olympic Games
  • Olympiads
  • Victory
  • Games
  • Medal
  • Bronze
  • Silver
  • Gold
  • Pyeonchang

Images and videos related to the games are also banned. Look like IOC is preventing the best possible things that marketers need to do to promote their brands.

What is your opinion on the Rule 40 and its circumstances? Do you have any ideas for getting around IOC’s promotional restrictions?

References

Kay, A. (2018, Feb. 9). Pyeongchang Winter Olympics 2018: Schedule, gold medal odds, expert picks and more. Retrieved from https://www.forbes.com/sites/alexkay/2018/02/09/winter-olympics-2018-complete-pyeongchang-dates-schedule-gold-medal-odds-expert-picks-and-more/#5722aca163e6

McCluskey, M. (2018, Feb. 10). Here’s how many atheletes are competing in the 2018 Winter Olympics. Time Online. Retrieved from http://time.com/5142791/olympics-2018-number-of-athletes-countries/

 

 

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Taking controversial marketing positions

This gallery contains 2 photos.

My “Buy the Way” topic is Gerber’s brave choice for it’s 2018 Gerber SpokesBaby, where they chose an adorable 18-month year baby boy, Lucas, which ostensibly anoints, Lucas as the cutest baby in the land. Nothing Earth shattering about that, … Continue reading

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Gun marketing–Effective, but ethical?

On February 14, 2018, a former student opened fire at a Florida high school, fatally shooting 17 people and injuring dozens. As it frequently happens after a tragic shooting, many students, educators, and parents are currently urging lawmakers to tighten access to guns in the United States. Now, this post is not meant to open a debate about gun control; however, as marketers, do we have an ethical responsibility when advertising a product that many believe to be a problem in our society? Is there a way to market guns while being sensitive to the current societal climate?

One of the most frequently used marketing tool for gun manufacturers is the Second Amendment. The Second Amendment is often the center of the gun control debate, and marketers have also used it to sell its products. Politics aside, this is an effective marketing–who can argue with the Constitution? Marketing a product because it is the consumer’s right to own it is personalized and effective in reaching a large group of audience.

  

Some firearms companies such as Keystone Sporting Arms sell long guns specifically manufactured for children and teenagers, with tagline such as “Start Them Young” and “My First Rifle.” While some may question whether children should have any access–controlled or not–what is interesting here is that guns are marketed as a part of life, even for children, to stay safe and protected from outside harm.

What could be troubling is that organizations such as The National Shooting Sports Foundation specifically target children, with its specific recommendation: “To help hunting and target shooting get a head start over other activities, stakeholders such as managers and manufacturers should target programs toward youth 12 years old and younger. This is the time that youth are being targeted with competing activities” (North, 2016). As marketers, the request by our clients tread on the moral grey area here, especially after a shooting tragedy.

On the other hand, there are some clearly problematic gun advertising. In addition to the Second Amendment, another popular theme is male masculinity.
   

These advertisements imply that owning a gun equates to male masculinity. Although the FN gun advertisement does not specifically say that owning a gun means manliness, it portraits gun ownership as a necessity to protect his defenseless wife and daughter. In addition to these traditional print ads, gun manufacturers are also enjoying the rise of social media marketing, with accounts such as @GunsDaily with 1.7 million followers. These platforms have given gun manufacturers a new platform to reach their target audiences directly. On the other hand, social media is also fueling the gun control movement, as it is easier to spread its message and organize rallies. Survivors of the recent Florida shootings announced a peaceful march to advocate for tighter gun control, named “March for Our Lives,” supported by the same organization from the widely popular Women’s March (Scanlan, 2018). Both sides of the gun debate have utilized the social media platform to advocate for their causes. However, as marketers, where do we stand? Do we stay out of the gun debate? Or do we have the moral obligation to be sensitive of the social climate and “read the room” when engaging with a product that may be controversial?

References

North, Anna. (February 19, 2016). Marketing Guns to Children. The New York Times. Retrieved from https://takingnote.blogs.nytimes.com/2016/02/19/marketing-guns-to-children/

Scanlan Quinn. (February 18, 2018). Florida teen shooting survivors announce “March for Our Lives” demonstration in D.C. ABC 7 News. Retrieved from http://abc7.com/florida-shooting-survivors-announce-march-for-our-lives/3104170/

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Mobile Wins Holiday Shopping 2017

Holiday shopping records were broken as Americans purchased more than ever before from November 1 to December 24, 2017 (Manfredi, 2018). The increase of five percent over the previous year was the largest increase percentage wise since 2011 as the economy began to recover from the downfall of 2008-2011 (Manfredi, 2018).

As reported by Adobe Analytics, over 54% of all visits during the holidays came from either smartphones or tablets (Molla, 2017). This marks the first time ever that mobile devices were used more than desktop computers (Manfredi, 2018). As illustrated by the graphs, according to Google, the gap between making purchases on mobile versus desktop is closing.

This trend of increasing use of mobile phones and tablets has resulted in the increased mobile advertising spend for Google shopping, especially among retailers (Manfredi, 2018). Mobile shopping was anticipated to account for at least 34% of all online purchase revenues, 4% higher than the previous year (Molla, 2017).  As online revenue increased to over $107.4 billion, mobile only increased its share that much more (Molla, 2017).

As the first quarter of 2018 is winding down, retailers especially should be planning and adjusting their strategies to include how to capitalize on the growing channel that is one of the most personal device, the mobile phone.

References:

Manfredi, R., (2018). 2017 Holiday shopping goes mobile. Retrieved February 14, 2018 from https://mgage.com/blog/2017-holiday-shopping-season-goes-mobile/

Molla, R., (2017). For the first time, more people will do their holiday shopping on mobile than desktop. Retreived February 14, 2018 from https://www.recode.net/2017/11/2/16582034/holiday-shopping-mobile-desktop-online-revenue-retail

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Should Algorithms Control How We Communicate?

(Huffington Post, 2016)

For several years now, Facebook has used an algorithm to sort how posts appear in a given user’s News Feed. This means that instead of showing posts in reverse-chronological order, the way Twitter does, Facebook’s algorithm decides whether a certain post should be quickly buried or whether it should stay near the top of a user’s News Feed even as new posts vie for attention. Learning to game this algorithm has long been of interest to advertisers, content creators, and other organizations who maintain a presence on Facebook and want their links and posts to be viewed as much as possible.

A recent Buzzfeed article, “How I Cracked Facebook’s New Algorithm And Tortured My Friends”, shows that it’s possible to keep a post at the top of someone’s Facebook feed for weeks on end simply by generating a lot of comments on it. The article’s author did this by posting a link to a particularly obnoxious video, which prompted her friends to comment about how awful it was, but the Facebook algorithm took these comments to mean that the video was discussion-worthy, and that more people should see it. The longer this awful video stayed at the top of her friends’ News Feeds, the more annoyed they grew, prompting even more engagement to trick the algorithm into thinking it was relevant.

While this may seem like a fun way to prank your friends, it has some profound implications for the way Facebook affects communication. First, it can amplify the influence of people who already have a wide circle of friends – someone with a thousand friends can more easily generate a lot of comments and keep her posts visible, while someone with a few dozen friends might struggle to be noticed by them. This exact situation happened with tragic results to one user who posted that he was in the hospital recently, but died before any of his friends saw the update in their feed.

Beyond disrupting personal relationships this way, the flaws in Facebook’s algorithmic sorting open the door for large-scale manipulation. As Phil notes in a recent post on this blog, fake news is a real problem, and the tools for pushing misleading posts to the forefront are getting easier to use.

A return to a purely chronological News Feed seems like the most intuitive solution – after all, most real life conversations aren’t constantly interrupted by one party bringing up the same topic every day for weeks on end – but this might not work well for people who don’t log in very often. Facebook has some business reasons for its algorithm being the way it is, but as communications students, the effect it has on discourse is worrying, whether it means breaking down communication between friends or reducing the public’s ability to responsibly inform itself.

 

References

Harsh, A. (2016). Facebook Replaced Journalists With An Algorithm And We Are To Blame. Retrieved February 18, 2018, from https://www.huffingtonpost.com/entry/facebook-replaced-journalists-with-an-algorithm-and_us_57c4fbcae4b024fca58cc9db

Notopoulos, K. (2018). How I Cracked Facebook’s New Algorithm And Tortured My Friends. Retrieved February 15, 2018, from https://www.buzzfeed.com/katienotopoulos/how-i-cracked-facebooks-new-algorithm-and-tortured-my

Robertson, A. (2017). What happens when Facebook doesn’t tell you a friend has died? Retrieved February 17, 2018, from https://www.theverge.com/2017/12/19/16796078/facebook-friend-death-post-algorithm-problems

Warzel, C. (2018). He Predicted The 2016 Fake News Crisis. Now He’s Worried About An Information Apocalypse. Retrieved February 18, 2018, from https://www.buzzfeed.com/charliewarzel/the-terrifying-future-of-fake-news

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Using Visual Content to Your Advantage

Who doesn’t like the idea of creating more attractive content for their audiences? And who doesn’t want to attract a wider and larger audience?

In the last week, Skyword and Media Update have both written about increasing the effectiveness of visual content. What each had to say is relevant to marketers, as most people remember information better when it is presented visually rather than when it is presented through text . In fact, visual content is said to increase the effectiveness and engagement of a post (Sheetrit, 2018). Instagram also apparently has higher post reach than any other social media network (Media Update, 2018). If you look at the graphic above (Bingham, 2015), you’ll see the impact that visual content has.

Based on this information, and more presented in the two articles, it is imperative for marketers to not only know that visual content has an impact, but how to do it right. It is not just about doing it — it is about doing it well and effectively.

Another article, published on Search Engine Journal, highlighted ways to use visual content effectively. These suggestions included making sure to use visuals in across all content, being creative, being consistent across platforms (remember our discussions about Apple a few weeks back?), using the right, high-quality images, creating content that can be repurposed, and utilizing user-generated content (Sheetrit, 2018).

The Skyword article not only reminds its audience that visual content is important, but also goes into detail about how to create copy to go with visuals. In other words, it is reminding marketers that words and visuals need to go together. We can’t make the mistake of relying solely on visuals or solely on text. We need to create content that works together to appeal to a wide audience. The article highlights why it is actually a challenge to piece together visuals and text. You don’t want your text to take away from your visual, and you need the visual and the text to work together — in limited space. Lam (2018) writes that it is not easy and goes on to say, “you’ll need to make each word count” (para. 7). Some of the suggestions that stood out in this article to me including collaborating with the designer of the visual content, honing in on your message, writing for an emotional pull, and keeping in mind how the visual already tells the story (Lam, 2018).

Questions to consider:

How are you already using visual content in your marketing communications? How could you incorporate more visual content?

In regard to the “less is more” principle that Lam (2018) wrote about for text copy, do you think less is more also applies to visuals? In other words, is it possible to overdo the visuals?

What is some of the most effective visual + text content you have found/seen?

References

Bingham, P. (2015, March 25). The 10 rules of visual content marketing. Retrieved from https://www.shuttlerock.com/articles/the-10-new-rules-of-visual-content-marketing/.

Lam, J. (2018, Feb. 9). When less is more: Writing great copy for visual content. Retrieved from https://www.skyword.com/contentstandard/storytelling/when-less-is-more-writing-great-copy-for-visual-content/.

Media Update (2018, Feb. 15). How visual content marketing increases engagement. Retrieved from https://www.mediaupdate.co.za/marketing/143402/how-visual-content-marketing-increases-engagement.

Sheetrit, G. (2018, Jan. 19). 6 ways to master the art of visual marketing content. Retrieved from https://www.searchenginejournal.com/master-visual-content-marketing/232191/.

 

 

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Block Annoying Online Ads

Image result for annoying ads

Do you enjoy seeing a pop-up ad when browsing a website? Have you accidentally clicked on one of the sticky ads when you are scrolling down? Do you feel embarrassed in library when some video ads just play automatically with sound? And don’t forget those creepy display ads stalk you everywhere. Admit it, you hate it! Those annoying digital ads!

Here comes the good news. Google Chrome is going to block some of the most annoying ads, including pop-up ads, prestitial ads with countdown, autoplay videos with sound and sizable sticky ads for desktop PCs. For the mobile devices, more ads will be muzzled (Allan, 2018). It doesn’t mean that you’ll see no digital ads on websites. Only those failed to meet the “Better Ads Standard” will be killed.

What does it mean for marketers?

In fact, it is not the first time that web users display negative attitudes toward online advertising. Many of them use ad blocking software or apps to avoid digital ads. According to a report from PageFair, there are 615 million devices from PC to mobile blocking ads by the end of 2016, which represent a 30% annual increase (O’Reilly, 2017). The survey also reveals the reason why people download an ad blocker. The top three reasons are exposure to virus and malware, interruption, and slow website loading time (O’Reilly, 2017). Marketers are not the only one to be worried. The majority of digital publishers rely on the adverting revenue and a large part of it is digital ads. Basically, it challenges their business models.

Do ad blocker users hate the brands featured in ads? Not really. A recent study shows that 40% of ad blocker users blame the software when they are interrupted by an ad. And 28% blame the website. Only 14% blame the brand (“Ad Blocker Users don’t Blame Brands for Annoying Ads”, 2017).

Do they hate advertising generally? The answer is still no! People hate advertising because it gets in the way of what they want. People hate it more when those bad, intrusive and annoying ads display everywhere (McKelvey, 2015).

It’s about the time for marketers and advertisers to find a new strategy to engage the consumers and provide them the best experience. Please bring your A game. Image a near future, more creative, funny, or informative ads that you resonate with. Isn’t it nice?

References:
Ad blocker users don’t blame brands for annoying ads. (2017, June 14). Retrieved from https://www-warc-com.libproxy2.usc.edu/newsandopinion/news/ad_blocker_users_dont_blame_brands_for_annoying_ads/38824

Allan, D., (2018, Feb. 14). Google Chrome’s ad blocker goes live tomorrow to kill annoying online ads. Retrieved from http://www.techradar.com/news/google-chromes-ad-blocker-goes-live-tomorrow-to-kill-annoying-online-ads

McKelvey, S., (2015, Feb 17). People don’t hate advertising. This is what they hate. Retrieved from https://scottmckelvey.com/people-dont-hate-advertising-this-is-what-they-hate/

O’Reilly, L., (2017, Jan. 31). Ad blocker is up 30% – and a popular method publishers use to thwart it isn’t working. Business Insider. Retrieved from http://www.businessinsider.com/pagefair-2017-ad-blocking-report-2017-1

 

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Go ahead, put yourself out there…

Well, if you have never imagined that you could make your own digital content or music, and marketed it to the public, and even generate some success in gaining a following and responses (whether you like them or not), I have some news for you.  Yes, you can do it too!

It doesn’t have to be music, it could be something else that you would like to create and share, but for this example, I’m using musical audio content creation as a base.

For some people, finding themselves in a creative space just comes naturally. They are either blessed with the “gift”, or they spend countless hours not just creating but honing their personal craft. For some of us we might just think that they got struck by that “lucky lightning”. It’s more than just “the moons lining up”. For my 13 year old, he may just be trying to impress his friends and I (dad) am playing the enabler role in the equation… but no matter how involved “dad” gets, it is his personality that makes his creations unique. This is true for everyone. For the marketing of any product, I don’t think that the customer comes first, I believe that the creator (person) does.

Let’s look at independent music on the web. So let us say you have already pushed a few buttons on the computer, spent time in the recording studio, or just recorded yourself singing in the bathroom with your phone (They all record audio btw). Like it or not, you have created something called “content”, and it is uniquely yours.

Whatever your audio creation might sound like, you are the person behind it. You are the brand no matter what you produce. Marketing your music then becomes nothing more than being yourself and finding the best way to amplify yourself and amplify your brand. This means figuring out the best way to communicate you and your brand.

Now as a “person” you have strengths, and there are one or more characteristics that people are attracted to. It’s the thing that builds connections, something that draws people to you. For a lot of people that may be humor. A lot of you might be good at roasting others or making funny memes. Use that! It might be something else like being passionate or intelligent about a topic (You may know a lot about the music creation process) related or unrelated. Use it!

But, if I was talking to someone about “Sally” and I said, “you know Sally… that lady that sings in the shower”? Well, most people might not know who I am talking about. But if I said… “you know Sally, the funny one, the one that makes funny memes and posts them on her page all the time”? They might just know who Sally is then. So whatever your strengths are, are where you need to put your energy and focus and this is the baseline of your self-marketing strategy.

The importance here is in the person creating the content and not just the content. I have heard a great song or seen something amazing online and then looked at the creator’s page only to be disappointed in what I found many times. People will hear your creations on the back end, but your strengths are what will draw people in.

In this time of Internet saturation (only increasing) and everyone has a page, a link, a site, or a presence of some kind on the interweb… you are your best foot forward. Identify your strengths and distinguish yourself as you and not by a title. It may sound cheesy, but we need to focus more on distinguishing ourselves not but what we create, but by who we are and by using that to build our personal brand. We will, in turn, get the customers, the audio fans, the clients, the consumers, the support, and the following we are after, by being ourselves to the highest degree possible.

How do y’all plan on putting yourselves out there? Here are some links that offer more information and might just encourage you to put yourself out there…

Cheers,

Darian

https://www.fastcompany.com/28905/brand-called-you

https://www.youtube.com/watch?v=bXHCcLqN8RA

https://www.forbes.com/sites/meghanbiro/2013/02/24/5-steps-to-empowering-the-brand-you/#491fc58632d6

http://www.musicthinktank.com/blog/7-music-marketing-truths-all-musicians-should-know.html

 

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When did advertisers know about the problems with Larry Nassar?

It seems so ironic that the biggest scandal involving a sexual predator of young women who were participants in the Olympic games was just convicted days before the start of the Olympic games in South Korea. The gravity of the crimes committed by Larry Nassar during his tenure with USA Gymnastics are so heinous they may never be fully understood, or analyzed in their entirety. The one question which still remains a mystery is why so many other entities who were informed of the situation never took action (Barry, Kovaleski, & Maur, 2018). The FBI were informed about his activities for almost a year before they became seriously involved with his activities, yet during that time many more women fell prey to this monster (Barry, Kovaleski, & Maur, 2018). Only when this case came to light did advertisers decide that enough was enough (Lam, 2018). AT&T said that they would withdraw their sponsorship after the full impact of the case became all too obvious to everyone involved (Lam, 2018). Only when there was demonstrated responsibility by USA Gymnastics that their house had been put in order, and made sure that this would never happen to athletes again would AT&T, as well as other advertisers be willing to bring back their sponsorship (Lam, 2018). Athletes have spoken out fiercely since these crimes became public stating that USA Gymnastics may need to be replaced as a result of the unfolding events of the past month (Barron, 2018). They may be on the right track to identifying the other accomplice in these crimes since USA Gymnastics would have taken a big blow to loose a client like AT&T, and other media giants who dream about securing a client as big, and as prestigious as the Olympic Games (Lam, 2018). Young female athletes who were abused by Nassar, now totaling 265, stated they repeatedly made their situation known to USA Gymnastics on more than one occasion, and yet nothing was done on their behalf, at least not immediately (Barry, Kovaleski, & Maur, 2018). When the FBI finally was able to view the evidence; videotape of Nassar performing examinations of young athletes did the FBI realize this was a situation where they had missed the warning signs (Barry, Kovaleski, & Maur, 2018). Why did USA Gymnastics take more than a month to notify authorities of the situation? Was it concern about their ability to retain sponsors? And why did the FBI take almost a year to get serious about the investigation? It may be nothing more than the inefficient machinery of bureaucracy losing track of citizens within the system. One thing seems almost certain; the punishment handed down to Larry Nassar is only the beginning of an investigation that will certainly last longer than the time that USA Gymnastics took to notify the FBI of the crimes that were taking place inside its doors.

References:

 

Barron, D. (2018, January). USA Gymnastics may need to be replaced in wake of scandal. Houston Chronicle [Web news article]. Retrieved from: https://www.houstonchronicle.com/olympics/article/USA-Gymnastics-facing-uncertain-future-as-sport-s-12511479.php

Barry, D., Kovaleski, S. F., & Maur, J. (2018, February). As F.B.I. took a year to pursue the Nassar case, dozens say they were molested. The New York Times [News web article]. Retrieved from: nytimes.com/2018/02/03/sports/nassar-fbi

Lam, K. (2018, January). AT&T suspends USA Gymnastics sponsorship, joining several companies in wake of Larry Nassar sexual abuse scandal. Fox News [News web article]. Retrieved from: http://www.foxnews.com/us/2018/01/24/at-t-suspends-usa-gynastics-sponsorship-joining-several-companies-in-wake-larry-nassar-sexual-abuse-scandal.html

 

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“Wuv, Tru Wuv”

I latch onto comic relief, courtesy of The Princess Bride (Scheinman & Reiner, 1987), in navigating this acutely personal topic of concern: clocking time and its influence on employee engagement and organizational culture. Clocking time is an age-old tool for measuring productivity and efficiency. I can imagine management luminary Frederick Taylor confidently strolling by with a stopwatch in hand, beaming with admiration at the effectiveness of a job well-done. And I echo that sentiment. There’s pride in doing a job; more so, doing a job well. However, the perfectionist in me grapples with the idea of just shipping a product juxtaposed to fine-tuning it until I feel it is done right — timely or not. Simultaneously, the draw of challenging work and the pursuit of mastery intoxicatingly call me on an exciting journey to personal growth — to do great work in less time for perfecting my craft. In which case, my dogged, perfectionistic focus transfers from the product to the process. (Seems a bit like an addiction, don’t you think?) Nonetheless, the freedom to authentically engage with a project and the call to time clock efficiency and subservience continue to war for my loyalty. Thus, my titular play on the memorable nuptial quote from The Princess Bride (Scheinman & Reiner, 1987): on the one hand, you have my heart, and on the other, I’m merely working for a wage. That is, do I place my pride in the ownership of doing a job well (on time and my terms) or do I place it in meeting a budgeted length of time to serve the bottom line (at the possible expense of authenticity and quality)? In the end, I doubt it is so cut and dry.

To clarify, “clocking time” in this discussion refers to the logging of all time involved for completing a task. It is not just clocking in upon arrival to work and clocking out at the end of the day. Specifically, it is the measuring of time to perform a task and striving to keep within company performance standards, which mark success.

My experiences with clocking time reflect a love-hate relationship. On the one hand, I love the increased mindfulness for how I use my time, as good stewardship of time it is part of maturation in any industry. As a graphic designer, creativity may often be considered a “black art” (Chase, 2008). And to a degree, implementing methodologies can assuage some client fears for wanting repeatable results (Chase, 2008). A company’s bottom line should always be in view, yet the art of art isn’t always so straight. The road between Point A and Point B might not be a straight lane but a winding route through hills and valleys with detours along the way. In such case, clocking time may afford insight into best practices for improving methodologies and spurring on creative inspiration while thinking “within the box” (e.g., boundaries that affirm effective, timely decision-making).

On the other hand, clocking time sometimes seems restrictive and oppressive. When elevating time at the behest of limiting cost, quality tends to get cut (Atkinson, 1999; Schenkelberg, 2017). Yes, here it is important to ship a product, perfection aside; and again, that is part of maturation. However, as I have experienced within creative spaces, subservience to the time clock may produce bitterness, disengagement, and subpar execution. Such angst manifests when the time allowed does not deliver the quality desired, and subsequently, the employee may be reprimanded for not successfully meeting the goal, or the employee may lack pride in his or her quality of work and consequently feel defeated or undermined by the company’s performance standards. This perception is not unfounded, as Taylor also encountered such “labor-management” conflicts even in the 1800s (Wren & Bedeian, 2009, p. 125).

Many contemporaries thought Taylor’s Scientific Management Theory was cold, though he was quite the opposite of his intentions (Wren & Bedeian, 2009). He defended laborers by believing it the responsibility of management to inspire and incentivize employees to the mutual benefit of all (Wren & Bedeian, 2009). His “first-class worker” exhibited initiative and excellence in meeting organizationally established performance standards (Wren & Bedeian, 2009, p. 129). And clocked time is arguably a viable performance standard. That said, I hope this post initiates conversation concerning the efficacy and best practices of clocking time for project management, measuring success, and positively impacting employee engagement.

References:

Atkinson, R. (1999). Project management: Cost, time and quality, two best guesses and a phenomenon, its time to accept other success criteria. International Journal of Project Management, 17(6), 337-342.

Chase, M. (2008, September 04). Retrieved February 12, 2018, from http://www.lynda.com/Design-Documentaries-tutorials/Branding/685/38838-4.html

Parmar, B., Keevil, A., & Wicks, A. (2017). People and profits: The impact of corporate objectives on employees’ need satisfaction at work. Journal of Business Ethics, 1-21.
doi:10.1007/s10551-017-3487-5

Scheinman, A. (Co-producer) & Reiner, R. (Co-producer and Director). (1987). The Princess Bride [Motion Picture]. United States: MGM Studios.

Schenkelberg, F. (2017, April 10). Introduction to the quality triangle [Web log post]. Retrieved from https://medium.com/@fmsReliability/introduction-to-the-quality-triangle-f7e771884caa

Wren, D. & Bedeian, A. (2009). The advent of scientific management. In The evolution of management thought. (pp. 121-155). Hoboken, New Jersey: John Wiley & Sons, Inc.

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