Monthly Archives: March 2017

Mindfulness & Marketing: A Peaceful Coexistence or Conflict of Interest?

I’ve recently taken up a practice of mindfulness in my own life. Upon exploring and attempting to integrate practices into my daily routine, I got to thinking, does mindfulness play a role in marketing? Can it impact us both as … Continue reading

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Get Out: Get Into The Marketing For This Movie

If you haven’t seen, “Get Out”, one of the most interesting movies in years you need to “Get Out” and go see it (get it? … “Get OUT”). The movie was released February 24, 2017 and has already made $150 … Continue reading

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Are College Athletes Shortchanged?

It’s that time of year again. Winter is turning into spring. The hype of the Super Bowl has passed. Professional basketball and hockey are still in the midst of their respective seasons, and baseball has not quite started its season. … Continue reading

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Is Truth Dead?

Time magazine new cover “Is Truth Dead?” is a message and a warning to us as a society. While the United States administration disregards the value of truth in order to defend its position and maintain power, what is our role … Continue reading

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Post on Instagram, Make Money, Then Open a Store

Fashion Nova is a clothing brand built on what fashionistas are obsessing over on social media. They take statement pieces from high profile celebrates and create an affordable version within days of the outfit being seen on a celebrity. The … Continue reading

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Marketing with Augmented Reality

As more and more virtual reality headsets start flowing into American households, the emergence of augmented reality is one of the biggest stories in technology right now. When I think of AR, I imagine futuristic terminator-like glasses, continually scrolling data … Continue reading

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Ode to Women Everywhere: But will it last?

In light of International Women’s Day, renowned brands and non-profits took the opportunity to advocate for gender equality in the most creative ways imagined crossing social and international barriers. Ever since the successful outcome of the Women’s March in January, … Continue reading

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Feud: Perception and Practicality

Feud: Perception and Practicality In Hollywood, all women have a sell-by date, and like any traditional sell-by date, utilization is possible after that, but not everyone is particularly excited at the prospect. However, ambition and public perception can always win … Continue reading

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‘Wanting it More’ May Not Be Enough

I never feel comfortable running unless I have the Asics logo near me. Not just on my shoes, but also on my wicking-fabric shirt so that I know there will be no itches when I pass mile-8. Yes, Nike has … Continue reading

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Looking at the 2016 Standouts in Music Marketing

It is widely known that music sales have been declining for years due to numerous factors. One factor is the emergence of digital streaming and another because of consumers getting access to free music illegally. With these problems it makes … Continue reading

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