Back to New Normal Campaigns – Effective?

Several brands have been impacted by the coronavirus in their own ways. The below will show what high-profile brands do that leads the way and inspires businesses to strategize their own ways to return to the “new normal.” For all companies and brands, changing their marketing strategies is key to adapting to a new normal. As they are doing their best, the challenging question is how to instill trust to an audience. Do you find these campaigns helpful? Do they inspire you to think of “back to new normal” campaign for your current employer or work place?

Let’s take a look at the following “back to the new normal” digital ad campaigns or post-COVID-19:

Starbucks | Welcome Back

As we all know Starbucks is a famous food and beverage brand, and are promoting their mobile application for contactless order and pay. Their Starbucks app is savvy as ever before and ensuring trust in customers to shop at Starbucks Coffee even during post pandemic.

Adidas | Ready for Sport

The pandemic has put a lot to a halt and Adidas is teaching people that “the moment is the matter.” The pandemic should not hold you back from seizing your day and taking every chance you have and do what you want to do. Adidas products has the ability to run to your dreams.

https://www.youtube.com/watch?v=V_ozu_7Xweg&feature=emb_logo

Starbucks (2020). Navigating Through COVID-19. DOI: https://stories.starbucks.com/stories/2020/navigating-through-covid-19/

B. Jeff (2020). 4 experts reveal how COVID-19 has changed the advertising business. Fast Company. DOI:https://www.fastcompany.com/90553887/4-experts-reveal-how-covid-19-has-changed-the-advertising-business

 

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Digital Adwork Agency (2020). Inspiring “Back to the New Normal” Ad
Campaigns by Brands for the Post-COVID-19 Era. https://digitalagencynetwork.com/inspiring-back-to-the-new-normal-ad-campaigns-by-brands-for-the-post-covid-19-era/