This week’s reading on brand authenticity (Burt’s Bees, etc) reminded me of this infographic on the largest Fast Moving Consumer Good brands (FMCG). Hope it helps illustrate the point on brand authenticity.
This week’s reading on brand authenticity (Burt’s Bees, etc) reminded me of this infographic on the largest Fast Moving Consumer Good brands (FMCG). Hope it helps illustrate the point on brand authenticity.
4 Responses to Brand Strategy and The Illusion of Choice