As person who creates social media content, and blog content for a living, I always find it informative to read articles that explain how to write a successful blog. It not only makes me a better writer, but I find that the articles identify what blogging does for a brand’s online presence. When I blog, I think of something interesting to write about, something that will caputure the readers attention from start to finish. I also consider the search engine optimization aspects of the blog, like, what keywords would be good to include in the blog for online search purchases.
In an article entitled “4 Blogging Myths that Just Need to Die Already,” Michael Martine, does a great job of challenging conventional wisdom about blog writing. One myth Martine took on was the myth that every blog should be SEO‘d (search engine optimization) out to the max! According to Martine (2013), not every piece of content has to be about SEO and keyword search. “Not everything you write is going to be an SEO wonder. Nor should it be. When you want to rank for a keyword, it’s very satisfactory to accomplish that. But, sometimes maybe you just want to have a heart-to-heart talk with your readers and customers. What’s the keyword for that? Maybe there isn’t one, and that’s okay. You’ve got subscribers who will read anything you write.” (Martine p# 8) If I were to read that statement a couple years ago, I would have had to disagree with him entirely, I would have thought that every single piece of content, had to be SEO friendly, I would hang on every word; however, the more I write and the more I research what type of online content brands are creating, the more I agree with Martine. For well known brands, such as Dove, Nike, and Johnson & Johnson it is not necessary to have blog content that is optimized all the time and show up as numero uno in Google, Bing, and some of the other popular search engines. The name, popularity and other aspects of the website will bring in the millions of searches. In other words, a well- known, global brand, speaks for itself, and the blog content should enrich what the brand in question is all about; Albeit, content should be 100% optimized if the blog is actually promoting a particular product. For example, if Dove creates a blog on a woman that uses Dove and how Dove has impacted her life, it is okay for the blog not to be perfectly optimized, If Dove creates a blog on a new body wash, then yes, keywords should be present within the content.
In conclusion, writing online content for purposes of driving consumers to a brand’s website is important,however, so is connecting with the readers. It is okay to “humanize” a brand, or as Martine stated, have “heart-to-heart”and write content that is not necessarily written in an SEO friendly way.
Martine, Michael. (March 4, 2013). Remark blogger. 4 Blogging Myths that Just Need to Die Already. Retrieved from: http://remarkablogger.com/2013/03/04/blogging-myths/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+michaelmartine%2FymYs+%28Remarkablogger%29
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