Amazon recently introduced a new marketplace for influencers to take part in. What first began as the Amazon Associate Program, has now developed into a new integrated platform for influencers who have a steady following on social media platforms.
The Associate Program allowed virtually all Amazon users to create a page to promote products they like/enjoy, with the opportunity to receive commission if products were purchased through their link. This new Influencer Program takes it one step further by setting higher standards in the application process, increasing exclusivity. Additionally, influencers will receive a free landing page and vanity URL (Influencer Marketing Hub, 2019).
Amazon is giving opportunity to influencers of all types and sizes! Whether they are a large influencer or micro influencer, on Youtube or Instagram, they can be accepted into the program. Requirements to qualify for this program include metrics pertaining to the number of followers they have and engagement by your followers. They also take into consideration the type of content the influencer posts and if it aligns with Amazons marketing initiatives. Amazon will track this data through the submission of their social media account information (Garrison, 2019).
This platform provides a collective, easy-to-access space for an influencer’s audience to purchase products that the influencer may highlight or feature in their images or videos. Instead of individually linking a product, the influencer can now refer to their common vanity URL, driving consistent traffic to their landing page.
Amazon promotes positive feedback by users on the webpage (Garrison, 2019). However, does this accurately represent the programs success and how much influencers are actually making?
“Creators say that revenue from the Amazon influencer program can vary from a few dollars to $1,500 a month. Commission rates range from 10% for Amazon’s private-label fashion line to 1% for video games and consoles” (Johnson, 2019).
According to Business Insider, the program was initially overlooked by many influencers. However, due to more persistent and informative marketing efforts by Amazon, new users have been hopping on board with this tool (Johnson, 2019).
With Amazon’s overall popularity exponentially increasing, it looks like this Influencer Program is only going up from here. What will Amazon think of next?!
Resources:
Amazon Influencer Marketing: Everything you Need to Know To Succeed. (2019, October 10). Retrieved from https://influencermarketinghub.com/amazon-influencer-marketing/
Garrison, K. (2019). The influencers. Retrieved from https://affiliate-program.amazon.com/influencers
Johnson, L. (2019, February 7). Amazon is paying influencers big commissions to sell its products, and it’s open to anyone. Here’s how to sign up. Retrieved from https://www.businessinsider.com/amazon-influencer-how-to-make-money-2019-2
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