Author Archives: Mejdi

Breaking marketing down into its simplest form is, “buy mine, not theirs.” The idea is simple but not easy. For many years, marketers used different tactics to sway or manipulate customers. Tactics from bad-mouthing competitors to giving the illusion that … Continue reading →

What is this marketing advertisement really about?  The obvious answer would be to sell more Virginia Slims cigarettes, but at what cost?  Sell more cigarettes while sticking it to the man?  That can certainly be one approach.  Perhaps this advertisement … Continue reading →