Author Archives: anamrodr

It is no surprise that brands are integrating more social and political themes into their campaign narratives to boost their social responsibility, as millennial audiences lean towards brands associated with causes (Ames, 2015). However, it should not be taken as … Continue reading →

In light of International Women’s Day, renowned brands and non-profits took the opportunity to advocate for gender equality in the most creative ways imagined crossing social and international barriers. Ever since the successful outcome of the Women’s March in January, … Continue reading →