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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: bingyanz
The 133 years old brand and its dynamic logos
Coca-Cola and its logos If you take a closer look at the picture above, probably you’ve found something different between this logo and the iconic one: the streamer under the letter “C” turned into a tongue! In early July, Coca-Cola … Continue reading
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Using Sex Appeal in Advertising is a Double-edged Sword
“Our youth is in the sheets we slept naked.” When the Chinese single’s day was approaching, my attention was drawn to the advertisement that DAPU launched on October 27. This Chinese bedding brand posted a 2 minutes video with the … Continue reading
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Why Fenty Beauty didn’t make a big hit in China
Since Rihanna confirmed that her make-up line is 100% cruelty-free, Fenty Beauty was in the absence of the Chinese cosmetic market for two years. However, two years after its launched in 2017, Fenty beauty officially landed in China via Tmall … Continue reading
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