Author Archives: Carlos

Survival Tips For Employees Going Through a Merger!

Several years ago, it was announced that the company that I work for would be acquired and would merge with a conglomerate. Being part of senior management, I sit on both sides of the fence, I was immediately concerned with … Continue reading

Posted in Uncategorized | 2 Comments

Where have the brand logos gone?

       Millennials are disrupting the way consumer shop. Retailing 101 shows that brand logos are an effective way to integrate marketing communication while advertising the brand. Retailers such as Ralph Lauren and Abercrombie and Fitch have built an … Continue reading

Posted in Uncategorized | 13 Comments