Author Archives: Cindy Bateman

Good Deeds Equal Good Business During Coronavirus Crisis

The new coronavirus has more than 90% of Americans under stay-at-home orders – some working from home and others out of work until the virus has run its course. This has left consumers both wary about spending money on non-essential … Continue reading

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Microsoft Goes Carbon Negative and Reputation Positive

Microsoft announced this month that it’s going carbon negative – one-upping the green initiatives of its competitors and other leading global brands, and positioning it anew as visionary, socially responsible brand. A step further than carbon neutral, which generally means … Continue reading

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