Author Archives: Noor Eid

You may know Citi to be another financial company offering banking products and services. However, Citi has started doing something different. The Private Pass has become Citi’s way to differentiate from its competitors, attract consumers and, most importantly, boost credit card revenue. … Continue reading →

What happens when celebrity endorsements and eWOM have a baby? If you are anywhere on social media, you most probably saw all the hype surrounding Beyonce’s new song ‘Formation’ and Red Lobster’s response to the lyrics in the song. “When … Continue reading →

Hot off the press: The New York Times is reporting today that Budweiser is putting their famous clydesdales back in the stables – possibly for good! After years of dwindling sales – some of which can be attributed to cannibalism by its fewer-caloried … Continue reading →

Or they will be destined to watch a Viagra advertisement on TV every time the Kansas City Royals decide to make the call to their bullpen. For non-baseball enthusiasts, you may not have heard about Pfizer’s incessant media buys during the … Continue reading →

This week we discussed big ideas that drive integrated marketing campaigns. Most of you have probably seen AT&T’s “It’s not difficult” commercials and if you have been watching the NCAA Men’s Basketball Tournament you have probably noticed a twist in … Continue reading →