Author Archives: Elizabeth

While the deliciously organic and quicksilver unpredictability of social media influencers has only recently begun to receive reluctant attention from the highest levels of advertising professionals, the influencer universe may soon be disrupted. The grown-ups are getting involved, and their … Continue reading →

About 15 years ago, when I worked for a daily newspaper in Northern California, I was in a meeting with my editor and other reporters discussing the type of stories our team should focus on in the coming year. I … Continue reading →