Author Archives: Hibah

Sandy Hook Promise (Watch video before reading post)   This semester we’ve learned about incorporating emotion into our pitches to create a deeper understanding and connection with our target audience. Sandy Hook Promise is a foundation created by the families affected … Continue reading →

When used correctly, hashtags and social media campaigns can elevate a brand. On the flip side, if they’re poorly written, they can have the opposite affect. I often find myself looking at longer hashtags and having to carefully read them … Continue reading →