Author Archives: Jacob

Would You Like Me to Spoil “Avengers: Infinity War” For You?

How would you feel if I spoiled the entire plot of the upcoming “Avengers: Infinity War” for you right now? Probably pretty upset. I sure would be. I’ve waded through 18 movies over ten years, all building to this one … Continue reading

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Are Memes a Good Communication Strategy for Institutions?

Me trying to keep up with this week’s meme cycle pic.twitter.com/59GpWkIl6o — Fran Zaya, no the other one (@salmattos) April 5, 2018 If you’re like me and you spend a lot of time on Twitter, then you might have noticed … Continue reading

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Integrated Marketing Doesn’t Have to be a Big Ordeal

I assume that most of us reading this are currently working on big integrated marketing campaigns for big companies in our 541 sections. These campaigns might involve television ads, billboards, a social media presence, the whole enchilada — but they’re … Continue reading

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Should Algorithms Control How We Communicate?

(Huffington Post, 2016) For several years now, Facebook has used an algorithm to sort how posts appear in a given user’s News Feed. This means that instead of showing posts in reverse-chronological order, the way Twitter does, Facebook’s algorithm decides … Continue reading

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