Author Archives: Jennifer

Elections are over, but engagement is not

By Jennifer Castro The day after an election might almost feel as good as waking up on Christmas -it’s peaceful yet exciting knowing that you will no longer be exposed to political television, social media, and mailer marketing ads – … Continue reading

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The Finer Things in Life: Who’s Buying?

By Jennifer Castro, CMGT 541(A) A luxury yacht, fine wine, diamond necklace, new fragrance or handbag – who are we likely to see as the face of these ads? The answer is most likely a Millennial. Unfortunately, as advertisers, we … Continue reading

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