Author Archives: jstelter

Influencers: A Branding Disaster or Success Story

“Brands love social media influencers because they can create trends and encourage their followers to buy products they promote” When scrolling through Instagram, a picture pops up… it is Kylie Jenner holding Sugar Beach Hair vitamins. Scroll a little further … Continue reading

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COVID Crisis of Marketing Communications

2020, a series that everyone wants to escape. Students feel less connected now than ever. Our world is at unease with social injustices. The Covid-19 pandemic seems to have no solution. College graduations are postponed. America is in an economic … Continue reading

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