Author Archives: Maggie Kalar

The “Bad Boy” of Beer Gets Banned

Do most people look at foul-language in an ad and make an assumption about the brand or the product? For example if Nike’s hugely successful 1988 “Just Do It” ad had incorporated foul-language into the ad rather than those three … Continue reading

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Marketing to Save Fido & Fluffy During a Pandemic

Human at home:  Day 37 of lock-down.  I am so alone.  My family lives far away and I can’t leave the house for anything other than food.  I try to keep my spirits up but I all I want to … Continue reading

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