Author Archives: Kimberly

If you’ve ever wondered where the day went, a good guess might be that it went to staring at a screen. A better guess might be that it went to staring at your smartphone. On average, Americans spend over 7 … Continue reading →

Last week’s discussion on ‘ethical grey areas’ in advertising got me thinking. How does an ad that is so logically offensive to a majority of consumers get on the air in the first place? Could a bad ad be a … Continue reading →

As we ramp up to the semester’s end, “be more dog” and embrace the fun in life sounds like a good message. O2 is a mobile telephone service provider hoping to be top dog in the UK. O2’s Be More Dog … Continue reading →

The last thing I expect to see at Walmart is a cockfight… and yet, it doesn’t surprise me at all to hear there was one. Bad publicity is nothing new for the Walmart brand. This is the first time Walmart has been caught hosting … Continue reading →

It doesn’t get much more American than bourbon, and with a return to Americana palpable in pop culture, bourbon and American whiskey sales are up – as are production problems and marketing issues. Interest in American whiskey has risen in … Continue reading →