Author Archives: kellyacl

With the meteoric rise of cause marketing and corporate social responsibility, companies everywhere are jumping on the trend to stay current and boost sales amongst Gen-Zers and Millenials. 76% of Gen-Zers have purchased or would purchase from a brand that … Continue reading →

Over 25% of high school kids use vaping products according to a recent Center for Disease Control report. With nearly 20 vaping-related deaths reported, use of e-cigarettes by America’s youth is quickly becoming a public health crisis.  Campaigns such as … Continue reading →