Author Archives: Barbie

What can we learn from the top 100 mobile app marketers? As the third screen becomes the first screen, what trends and insights do the top performance advertisers on mobile have to offer? To answer this question, I regularly conduct a … Continue reading →

As consumers spend an ever increasing amount of time on mobile, so it is becoming all the more important for brands to optimize their campaigns on the medium. In this pursuit, there are several considerations for brands seeking to captivate consumers … Continue reading →